Turin ’s National Automobile Museum expands its cultural offerings with the inauguration of Spazio Design, a 2,000-square-meter area included in the permanent itinerary dedicated to industrial creativity and thedesign process . MAUTO’s new section, curated by Silvia Baruffaldi and realized with the collaboration of Triennale Milano, aims to accompany visitors on an educational journey that analyzes the evolution of automotive style and product design, from iconic objects to furnishings to the most innovative technological solutions. The opening is marked by the exhibition FERRARI DESIGN. CREATIVE JOURNEYS 2010-2025, created in collaboration with the Ferrari Style Center and the Ferrari Museums, open to the public until Sunday, March 8, 2026.
The installation of Spazio Design is conceived as a dynamic narrative, integrating documents, video installations, objects, prototypes and cars. The project aims to offer an experience that guides visitors from conception to design and through to the creation of products, highlighting the evolution of design through ideas, forms, people and technologies. In line with a plan to update the visitor experience, the museum has rethought the communication tools of the collection to make it accessible, contemporary, cross-disciplinary, and sustainable, thus updating the exhibition approach in a modern key.
The exhibition FERRARI DESIGN. CREATIVE JOURNEYS 2010-2025 represents the first in a series of thematic exhibitions that MAUTO plans to develop in collaboration with style centers, designers, companies and collectors. The exhibition presents eleven cars, selected from more than seventy models designed in Maranello since 2010, that bear witness to the work of the team directed by Flavio Manzoni. The exhibition thus highlights the entire creative process. Drawings, images of the making of and study materials show how aesthetic research is constantly oriented toward function and performance, with solutions that combine formal beauty and technical innovation.
Spazio Design also aims to be a content laboratory, where design is told not only through the objects on display, but also through the story of the people and methods that determined their form. The initiative aims to develop greater awareness of the role of design in contemporary society, emphasizing the link between industrial creativity and technological progress. Attention to detail, functionality and performance characterizes all the cars on display, making the visitor’s experience a comprehensive insight into the design thinking behind Ferrari’s models of the past fifteen years.
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| MAUTO in Turin opens Spazio Design with Ferrari Design. Creative Journeys 2010-2025 |
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