Hidden works in symbolic places of contemporary art in Milan: Luca Rossi's new project


Luca Rossi, the artist who has been flogging the contemporary scene in Italy for years, brings a new project to Milan: "Hidden Works" is a series of works hidden in some of the city's iconic museums. And you can personalize them and take them home.

Hidden Works in the symbolic places ofcontemporary art in Milan. Luca Rossi, a name behind which lies one of the most pressing artistic personalities of the Italian scene in recent years, during the just passed week of Miart gave birth to a two-act project entitled Hidden Works. On the one hand, the possibility of finding a hidden work of art in some of Milan’s main museums and galleries (Fondazione Prada, Hangar Bicocca, PAC, Triennale di Milano, Fondazione Trussardi - Teatro Gerolamo, Miart, Galleria Six, Galleria Massimo De Carlo and Galleria Zero), and on the other hand, the possibility of personalizing a work of art to be received directly at home. The work, as is often the case in Luca Rossi’s artistic journey, insists on the private dimension of the viewer, experienced as much in the visit to a museum or gallery as in one’s own domestic space. And the viewer himself is intercepted through sophisticated internet indexing campaigns.

The project, Luca Rossi explains, “reactivates our imagination and the surprise effect in a historical phase in which digital communication risks stifling and anesthetizing our imagination as much as the value of expectation and surprise.” Hidden Works, which was created in dialogue with Luca Rossi’s participation in Biennolo 2023 and his solo exhibition to be held in Milan at Gallery Six in December, addresses the phase that the artist calls “altermodern” and which, after modern and postmodern, focuses mainly on the management and manipulation of information. Luca Rossi claims to “manipulate” information as if it were clay: this practice is combined with his assiduous and obsessive critical action also made of “information.”

For more information you can visit Luca Rossi’s website.

Hidden works in symbolic places of contemporary art in Milan: Luca Rossi's new project
Hidden works in symbolic places of contemporary art in Milan: Luca Rossi's new project


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