by Redazione 09/11/2026

Following a one-million-euro renovation, the Museum of Gilded Bronzes and the City of Pergola is unveiling a new exhibition featuring immersive spaces, interactive tools, and accessibility features. Since 2012, the museum has welcomed 165,000 visitors.

The Museum of Gilded Bronzes and the City of Pergola (Pesaro Urbino) is unveiling a new exhibition layout, the result of a one-million-euro renovation and enhancement project. The project revitalizes the exhibition experience with multimedia tools, immersive environments, tactile experiences, and accessibility features, with the goal of making the city’s historical and artistic heritage accessible to a wider audience. Since 2012, the museum has recorded a total of 165,000 visitors. The investment was funded through a regional grant of 643,493 euros, secured by the municipal administration led by the “Pergola nel cuore” council by participating in a call for proposals for the redevelopment of public spaces in inland areas. The remaining portion of the cost was covered by the municipal budget.

The new project blends traditional elements with contemporary technologies, including a graphic style inspired by the gold of the Bronzes. The sections, which have been redesigned and reorganized, are arranged along a single narrative thread, in which each work contributes to reconstructing the city’s history and cultural heritage. The visitor experience begins even before the ticket office, with a room equipped with large screens showcasing the main attractions of Pergola and the neighboring municipalities. Next comes the ticket office, flanked by a bookshop, several introductory videos, and an interactive station that allows visitors to explore the themes covered by the museum in greater depth.

The tour then proceeds through the Risorgimento and numismatic sections, the art gallery, and the section dedicated to woodwork, until it reaches a new, large immersive hall focused on Roman civilization. Here, three walls transform into screens, while lighting effects bring the Roman mosaics on the floor to life.

The New Exhibition at the Museum of Gilded Bronzes and the City of Pergola — The New Exhibition Design of the Museum of Gilded Bronzes and the City of Pergola

Central to the exhibition itinerary remains the immersive room dedicated to the Gilded Bronzes, created in 2017 during Mayor Baldelli’s administration and designed by Paco Lanciano, a science communicator known for his collaborations with the television programs *Quark* and *Superquark*. The new renovation expands the ways visitors can engage with the exhibition through a touchscreen monitor and an interactive table equipped with tactile models of the elements of the equestrian group, designed to allow even people with visual impairments to experience the artwork through touch.

The museum also dedicates two spaces to contemporary art: one houses works by the Pergola-based artist Simone Massi, while the wings of the courtyard feature works by Walter Valentini. A section for temporary exhibitions has also been set up. The municipal administration has announced that an exhibition dedicated to one of the leading figures of 20th-century metaphysical painting will be announced soon. The tour concludes in the cloister, which has been renovated to host outdoor educational activities, events, and exhibitions.

The opening ceremony, attended by Mayor Diego Sabatucci and representatives of the “Pergola nel cuore” team, was also attended by the President of the Marche Region, Francesco Acquaroli; Bishop Andrea Andreozzi; Regional Councilor Francesco Baldelli, and Federico Mollicone, President of the Culture Committee of the Chamber of Deputies, who joined via videoconference. The project was designed by Sinopia, a firm specializing in the enhancement of cultural and museum heritage, while the construction work was entrusted to local contractors. The project is part of the regional program for the redevelopment of public spaces in inland areas, through which the municipality secured the funding that made the renovation of the museum spaces possible.

Remarks

“Today is a wonderful day for Pergola,” began Mayor Diego Sabatucci, “as we are returning to the city a completely renovated museum that will contribute even more to the tourism and economic development of the entire region. A big thank you goes to the Region and to all those who contributed to this wonderful achievement, of which we are proud.”

“A new way of experiencing a museum,” emphasized Deputy Mayor and Councilor for Tourism Antonio Baldelli, who personally oversaw the work alongside Councilor Luca Castratori, “and a further leap in quality following the creation of the immersive room in 2017. A museum that is increasingly immersive, interactive, capable of stirring emotions, and above all, fully accessible: free of architectural barriers and capable of speaking to everyone. But above all, I want to highlight just one figure: 164,948 tickets sold since 2012. Nearly 165,000 admissions: individuals, families, Italian and foreign visitors. A steady flow that has generated purchases in our shops, stays at local lodging facilities, and spending at bars and restaurants. Behind that number lies much more than just a visit to the museum: it represents a tangible contribution to the economy of our local areas and our region. 165,000 people who, without our museum, would never have come here.”

“This renovation is the result of the decisions and vision of our regional government and of teamwork. Tourism grows above all when we focus on small towns and the outstanding attractions of the inland areas. We are doing this with excellent results and will continue to do so,” continued Francesco Acquaroli, President of the Marche Region.

“The museum’s renovation,” noted Federico Mollicone, chairman of the Culture Committee of the Chamber of Deputies, “represents a milestone of extraordinary cultural and institutional value. Restoring a heritage site—unique in the world—to public use, now enriched by cutting-edge technology and made fully accessible to all, means investing with vision in the identity of this community.”

Pergola: One Million Euros for the New Museum of Gilded Bronzes—The Exhibition Experience Becomes Immersive

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