Siena Cathedral gets revolutionary guided tour system


Siena Cathedral launches Vox Box, a tool to modernize guided tours: it is the first site in Italy to have such technology, a portable router that connects the guide directly to visitors, eliminating equipment rentals and disposable headsets.

TheOpera della Metropolitana di Siena today launches Vox Box, an innovative digital and sustainable system for managing guided tours. It is the first Italian site to equip itself with such a tool, activated by Opera Laboratori, a service manager and company specializing in the enhancement of cultural heritage. The tool will be used for guided tours of Siena Cathedral.

The new Vox Box technology is a compact and portable Wi-Fi router that allows the authorized tour guide to connect directly to visitors’ smartphones in a simple and intuitive way; moreover, it does not require an internet data connection, thus guaranteeing an automatic connection to the network for the duration of the visit. The advancing digital system and the need to respond to the new dynamics of tourism was the reason why Opera Laboratori per il Duomo di Siena came up with this new solution that is at the forefront of guided tours and avoids the use of disposable earphones so impactful on the environment. Vox Box will also guarantee the possibility of not only visiting the Monumental Complex of the Cathedral of Siena, but of being able to follow one’s guide through the streets of the City and inside the other monuments while always having a wi-fi line available. Siena’s reservation office will instruct both guides and their groups on how to take advantage of the Vox Box service at the same time that the pre-purchase of the admissions is made.

Vox Box is only the latest among the new features introduced this year for visiting the Siena Cathedral Complex and is in addition to the strong campaign incentivizing the pre-purchase of admission tickets via QR CODE, online reservations and the visibility offered by the ticketing platform that presents in a single solution, not only the sale of museum tickets, but also that whole series of additional services starting with the audioguide that can be downloaded directly to one’s smartphone or the possibility of securing a guided tour through the Siena Guide Center, at the same time as the purchase of the entrance ticket to the monuments.

Finally, Opera Laboratori has also opened in Florence the Opera Preview - Via Por Santa Maria store where every day, thousands of people crossing Ponte Vecchio can secure access to all services related to the hospitality of the Siena area.

Siena Cathedral gets revolutionary guided tour system
Siena Cathedral gets revolutionary guided tour system


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