by Redazione 29/10/2026
Categories: Tourism / Disclaimer
A culture that is present throughout the country and accessible year-round: this is Denmark’s vision for 2027, which begins in Copenhagen with Kengo Kuma’s architecture and the new natural history museum set to open in May.
For 2027, Denmark has chosen culture as one of its main tools for promoting its tourism offerings. This strategy was presented by the Danish tourism board during a meeting in Rimini at the TTG Travel Experience trade show, where cultural heritage was identified as a key driver for attracting visitors, especially in light of the many new initiatives planned for 2026 and 2027.
Underlying this choice is a key featureof Denmark’s cultural offerings: they are present throughout the country and not concentrated in a single area. At the same time, it is available year-round—a factor that carries particular weight for those promoting the destination. For this reason, culture is seen as a suitable tool for showcasing Denmark as a whole, and not just its most popular destinations.
The highlights begin in Copenhagen. This year saw the opening of the World Culture House, a space designed as a meeting point between culture and the city. The project was designed by renowned architect Kengo Kuma and brings together urban life, water, the sea, and well-being. The reference to water is no coincidence: Copenhagen has a special relationship with this element, as canals and the sea are an integral part of the city.
The second new development is expected next year. In May, Copenhagen’s new Natural History Museum will open, located near the Botanical Garden. The museum will feature eight exhibitions and is presented as a space where historical heritage, science, and nature converge.
With these two projects—one already open and one on the way—the capital is at the heart of Denmark’s cultural offerings, which, according to its promoters, are intended to engage the entire country.
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| Architecture, Water, and Science: Denmark Turns to Culture to Promote 2027 |
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