On September 23 at 6:00 p.m., the Siteroom space in Milan will open JULIET. 45 YEARS is an exhibition dedicated to the 45-year history of the art magazine Juliet, which was founded in December 1980 and will reach its 225th issue in December 2025. Roberto Vidali, the magazine’s editorial director, will be present at the opening to trace the magazine’s history and share some behind-the-scenes stories, while also outlining its future projects. During the evening, assorted issues of Juliet will also be distributed free of charge. The exhibition runs through October 30.
The exhibition traces the publication’s journey through a selection of historic covers and works by some of the artists who, over the decades, have appeared in the magazine’s pages. On display are works by Elisabetta Bacci, David Bowes, Maurizio Cattelan, Aldo Damioli, Enrico T. De Paris, Bonomo Faita, Carlo Fontana, Paul Housley, Jan Knap, Mark Kostabi, Živko Marušič, Luigi Ontani, Giovanni Pulze, Mirko Rajnar, Salvo, Antonio Sofianopulo, Ray Smith, Jean-Frédéric Schnyder, Juan Uslè, and Oreste Zevola.
The first issue of Juliet art magazine was published in December 1980 and featured Oreste Zevola’s “fire-breathing dog” on the cover, designed using flat colors. Since that debut, the magazine has reached its 45th year of publication with the release of issue No. 225, dated December 2025. Throughout its history, the main magazine has been accompanied by about a hundred spin-off editions and numerous special issues, including *Photo Juliet*, *Juliet Design Magazine*, and *Juliet Design Hotels*.
The publishing venture has also expanded to include the production of sweatshirts and T-shirts designed by artists such as Živko Marušič, Oreste Zevola, Enrico T. De Paris, Claudio Massini, Sergio Cascavilla, and Getulio Alviani, as well as the creation of tile paperweights, designed by Andrea Toniolo for Cottoveneto, and limited-edition portfolios of silkscreen prints produced in collaboration with Serigrafia Ellisse.
From the very beginning, Juliet has aimed to connect contemporary imagery with the most advanced critical theories, while also focusing, in some cases, on an analysis of the key figures of the so-called neo-avant-garde. The exhibition at Siteroom thus traces an editorial journey that has unfolded over 45 years of publications, discussions, and reflections on the transformations of contemporary art.
“Flipping through the pages of the magazine today and looking at its covers becomes a way to travel through time, reconstruct a history, and discover how languages, sensibilities, and imaginaries have changed,” Vidali emphasizes.
“The Siteroom exhibition,” notes Maria Grazia Vernuccio, founder of Siteroom, “is an invitation to rediscover the value of editorial memory as a tool for interpreting the present. Returning to the pages of yesterday does not, in fact, mean merely remembering what has been, but recognizing the ideas and people who continue to shape the way we view and experience art today.”
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| JULIET Turns 45: An Exhibition in Milan Traces the Magazine’s History |
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