by Redazione 11/11/2026

Launched online on October 28, Vanillaedizioni’s Artqoo marketplace sells limited-edition art multiples by twenty contemporary artists, some of which have been hand-retouched by the artists themselves. The stated goal is to introduce those who want to get started to the world of collecting.

A work printed in multiple copies, all identical, each of which the artist then modifies by hand. The result belongs to the same edition as the others, but is not identical to any of them. This is the concept behind Artqoo, the online marketplace for contemporary art launched by Vanillaedizioni and active since October 28, 2026 (www.artqoo.com), which has given a name to this type of work: Multiqo, a word born from the combination of “multiple” and “unique.” It is an attempt to reconcile two ideas that, in the history of collecting, have often moved in opposite directions: the reproducibility of the multiple and the irreproducibility of the one-of-a-kind piece. According to the promoters’ vision, the artist’s creative gesture endows each piece with its own identity and a personal dimension.

The Multiqo is the signature offering of a project based primarily on limited-edition art multiples. The works are created using printing and production processes selected, according to the publisher, for the quality of the materials and the final result. Print runs are limited, and the model is designed to broaden access to collecting: offering works that preserve the value of the artists’ research and creative vision in a more accessible form than a one-of-a-kind piece. The website’s slogan, “Quality Art, Made Accessible,” sums up this approach.

Artqoo’s target audience is twofold: on the one hand, there are those who want to start collecting and are looking for a first point of entry. On the other hand, there are those who already follow contemporary art and are interested in discovering new voices and new artistic languages. For both groups, the marketplace aims to be a meeting place between artists and buyers, featuring curated works.

For its debut, the platform has featured twenty artists with diverse artistic approaches and sensibilities: Marta Arca, Alexa Baldessari, Monica Carrera, Anna Caruso, Antonella de Sarno, Davide Dormino, Nadia Fanelli, Barbara Fragogna, Sofia Fresia, Armida Gandini, Asako Hishiki, Gola Hundun, Carla Iacono, Fatma Ibrahimi, Julian T., Chiara Lera, Stefania Loreto, Andrea Marchesini, Andrea Meregalli, and Carola Spina. The publisher presents this group as a starting point, reflecting the variety of contemporary artistic languages, and announces a project open to new discoveries.

Another aspect concerns documentation: alongside the works, Artqoo offers content dedicated to the artists, their research, and their creative processes. Each work is accompanied by documentation and certification—tools through which the marketplace aims to build a transparent relationship with buyers and guarantee the authenticity of the works. In the market for multiples, where the value of a piece also depends on clarity regarding edition size and provenance, this is a central element.

The project stems from the experience of Vanillaedizioni, a publishing house specializing in contemporary art that has been active for over twenty years. With Artqoo, the publisher applies the expertise gained through its publishing work to a distribution model and a relationship with the public that is shifting toward the digital realm. The underlying idea, in the words of the promoters, is to make collecting a tangible possibility—one to be experienced according to one’s own sensibilities and means—so that art becomes something to choose and incorporate into everyday life, rather than merely something to look at.

Neither a mass-produced item nor a one-of-a-kind piece: Artqoo is banking on “Multiqo” for new collectors

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