On the occasion of the national mobilization Block Everything with Palestine in the Heart, scheduled for Monday, September 22, 2025, the cultural association Ad Artem has announced an initiative aimed at supporting the people of Gaza. The Milan-based organization, which is active in the field of guided tours and art dissemination, has decided to donate the proceeds of the activities scheduled between Sunday, Sept. 21, and Monday, Sept. 22, to three entities engaged on the front lines in the Palestinian territories: Caritas Jerusalem, Pro Terra Sancta and Gazelle Onlus.
The choice, the promoters explain, is linked to the desire to make a concrete contribution at a time of particular difficulty for the civilian population. The entire proceeds from the guided tours on the calendar, private tours scheduled on Monday and those booked in the same time frame will go entirely to the three selected associations. The initiative, Ad Artem points out, is intended to combine the daily work of cultural enhancement with a gesture of solidarity, but without turning into a celebratory campaign. Donations will be handled transparently: the transfer will be made on Thursday, September 25, and the receipt will be published the following day on the association’s official website. In this way, those who participated in Ad Artem’s activities on the days concerned will be able to verify the destination of the funds and their actual disbursement.
With the initiative, Ad Artem emphasizes its willingness to combine cultural engagement with a stance in the face of international events. While reiterating the discreet nature of the gesture, the promoters affirm that culture cannot be considered a neutral sphere, as it is closely connected to the values of dignity and peace. The decision to donate the proceeds of the guided tours thus takes on the meaning of a symbolic and concrete action at the same time. To accompany the initiative, Ad Artem has chosen to offer its audience the Prayer for Peace by Pierbattista Pizzaballa, Patriarch of Jerusalem of the Latins.
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| Ad Artem donates proceeds from tours to support the people of Gaza |
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