Young designers create artistic socks to help cancer research. About Socks startup award.

Young designers create artistic socks and help cancer research. That's the meaning of the award called by the Mantua-based startup About Socks.

Young Italian designers design socks for a Mantua-based startup(About Socks, which specializes in trading high-quality Italian socks) and not only help companies in the supply chain restart after being confined by Covid-19, but also do solidarity work. This is the meaning of the second edition of the Socks, Young Creatives and Solidarity contest. The contest, promoted by About Srl, Filmar spa, Consorzio Filoscozia, and Associazione Culturale Marketing nelle PMI, with testimonial the Istituto Oncologico Mantovano (IOM), was created to help young designers emerge and to support oncology research: now in its second edition in 2020, it has already reached a level of very high quality.

The podium is all occupied by young designers from Politecnico di Milano: the competition was won by Elia Crippa (Politecnico di Milano) with the Blue Crane project. In second place was Alessandra Catò (Politecnico di Milano) with the Movedlockdown project, and in third place was Aurora Paganelli (Politecnico di Milano) with the Retro Futurism project. The special prize “Marketing Association in SMEs” went to Francesco Marshan (NABA - New Academy of Fine Arts) with the project Escape from reality.

The first place winner, thanks to the yarn made available by Filmar spa, will be given the opportunity to create his or her own collection with About Socks and the fine yarn Filoscozia the original: the socks made will be offered for sale and a percentage will go to IOM, while the other designers will be offered opportunities for collaboration. The physical award ceremony will take place in September (according to Covid regulations), when the third edition of the contest will be launched.

About srl is a young men’s hosiery artisan startup based in San Benedetto Po (Mantua), owner of the About Socks brand. It produces a line of 100% Italian socks of the highest quality, and has already committed itself to solidarity projects in favor of many organizations. A unique product, created in an artisanal and never industrial way. Hand-knitted socks, unsurpassed quality, certified yarns. The product, unique and created in a handcrafted manner by hand, comes from small artisan workshops in Brescia. The goal is to combine entrepreneurial spirit with community needs through a charitable purpose.

Filmar Spa produces and markets cotton-based yarns of superior quality and exclusive “made in Italy” taste. Since 1958, Filmar has applied research and passion to the ennobling of this anti-commodity raw material, selected in its finest variety: 100% Egyptian cotton. Since the beginning of its manufacturing activity, the company has chosen the philosophy of excellence applied to every aspect of its work. Consorzio Filoscozia protects the true and original Filoscozia® a true excellence in the field of cotton yarns produced from noble varieties with long lime, durable, vivid and naturally lustrous.

Istituto Oncologico Mantovano (IOM - onlus) aims to be at the side of cancer patients to improve their quality of life, both through welcoming them in the places of care and through relational accompaniment and listening during the therapeutic paths.

Cultural Association Marketing in SMEs, was established in 2012 to provide opportunities for growth for young people and territories. We start again from young people, solidarity and the Common Good.

Pictured is Elia Crippa’s Blue Crane project, winner of the competition.

Young designers create artistic socks to help cancer research. About Socks startup award.
Young designers create artistic socks to help cancer research. About Socks startup award.

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