Franceschini exults in numbers of San Carlo's online premiere: "Netflix right intuition"

For Minister of Cultural Heritage Dario Franceschini, the numbers recorded by the premiere of the San Carlo Theater in Naples, which was broadcast online, are matter with which to exult: in fact, more than 40 thousand tickets were sold for the streaming opening of the season of the Neapolitan theater, at a cost of 1.09 euros each, for the live broadcast starting at 8 p.m. Friday and remained available for viewing in delay for the next three days, on a special Facebook page.

And for Franceschini, it is proof that the idea of a “Netflix of culture” was the “right intuition.” “A huge success with tens of thousands of people connected around the world that pushes us forward on the project of the digital platform of culture,” he said. “The digital platform is a project we are working on in order to be able to offer Italian culture to everyone and in all countries around the world.” However, there is no shortage of criticism of the way the platform is taking shape, and its development has already been the subject of a parliamentary question.

Now the San Carlo opera will be available on demand for a week on the theater’s website, after which it will move to Deutsche Grammophon’s platform.

Franceschini exults in numbers of San Carlo's online premiere: "Netflix right intuition"

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