In the bookstore it is already... Christmas. November is the new December

The Italian Publishers Association (AIE) and booksellers (ALI Confcommercio) have launched the Think Now, Don’t Queue campaign these days. In bookstores, Christmas has already begun. An invitation addressed to readers to go to bookstores as soon as possible, without waiting for Christmas queues.

The initiative will last until Christmas and involves all publishers and booksellers, as well as sites and social.

“In the situation of uncertainty that surrounds us, we invite Italians not to wait until the last moment,” declare the president of the Italian Publishers Association (AIE), Ricardo Franco Levi, and the president of the Italian Booksellers Association (ALI), Paolo Ambrosini. "November is the new December, to use the slogan of a happy campaign of American booksellers, also taken up in the UK and the Netherlands. The book cannot be considered as a mere consumer item whose purchase can be postponed, but should be considered an essential good."

The campaign is available on the AIE website at aie.it/campagnanatale2020.aspx and on the ALI website libraitaliani.it

In the bookstore it is already... Christmas. November is the new December

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