Marina Abramović's manifesto of controversy now becomes a coffee cup that everyone can buy

The 2018 edition of the Barcolana will remain in history, both for its record-breaking numbers (2,689 boats, the most attended ever: lowered the 2017 record with 2,101 boats), and for the controversy related to its poster, designed by Marina Abramović. And now that very poster becomes a coffee cup (or mug for short), produced by illycaffè. The historic Trieste-based coffee company has decided to celebrate the 50th edition of the Barcolana in this way: with a special edition of the illy Art Collection mug that takes up the image and message chosen by Abramović for the Barcolana50 Manifesto: We are all in the same boat. It is a reminder from the artist that she wants to emphasize something as simple as it is crucial: we all sail on the same sea and the same Earth, which must be guarded and protected day after day.

“Also this year,” says Massimiliano Pogliani, CEO of illycaffè, “we wanted to celebrate the Barcolana with an illy Art Collection. We did this together with Marina Abramović who, by applying the patterns and language of art to the mug cup, reminds us that the planet is our home and as such should be safeguarded.” The mug is already on sale at a cost of 25 euros.

Pictured: the mug by Illy

Marina Abramović's manifesto of controversy now becomes a coffee cup that everyone can buy

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