Bla Bla Bla: Serena Fineschi's talk for the Aurelia->South project.

From May 1 to July 3, at Via Aurelia Sud 19 in Arcola (La Spezia), Località Ressora, the fourth intervention of the Aurelia→SUD Project conceived by artist Gabriele Landi will be on view, and it involves a series of artist interventions on a light box measuring 355x67 cm. Landi for this fourth intervention involved Serena Fineschi, one of the most appreciated Italian artists today.

Aurelia→SUD aims to be a material place where Contemporary Art can be encountered and is located at Via Aurelia Sud 19 in the municipality of Arcola (La Spezia). It is not a gallery or even an exhibition space that can be somehow traced back to the geography of off spaces: the light box will involve, with the creation of interventions created a doc, a series of artists, each intervention will remain visible for 2 months, and by its very nature, it does not include inaugurations or finisage. In the project, which began last September, artists Mario Consiglio, Loredana Longo, Luca Pancrazzi, Serena Fineschi, Iginio De Luca, Luca Quartana, Luca Scarabelli, and Fausto Gilberti are involved. Aurelia→SUD will also find its own, privileged space for communication within the Parola d’Artista Facebook page where each intervention will be presented with a brief conversation between Gabriele Landi and the artists involved.

For Aurelia→SUD, “I thought of using a sound,” Serena Fineschi states in the conversation with Landi, "a graphic sign that becomes a universal language that I had already experimented with during the sound project M’ODO (I’m listening to myself) conceived by MODO asbl in 2019. Bla bla bla is sound that expresses everything and nothing, where contradictions and opposites live without embarrassment, as it happens in this inauspicious age. It is total negation of the word but also onomatopoeic expression with trivially defined meaning. I believe that blah blah blah reflecting the paradox of communication in our time, where affirmation and negation of the same concept often coexist in the same sentence without any modesty, can nevertheless define new forms of communication. We are so (s)overwhelmed by accumulations of words that overturning their use -as in this case- could give rise to unusual and singular dialogues."

Serena Fineschi was born in Siena. She lives and works in Siena and Brussels . She trained at the State Institute of Art "Ducciodi Buoninsegna“ in Siena, continuing her studies in graphic design in Siena, Florence, Milan and in Contemporary Art History at the University of Siena. His work has been presented in numerous public and private venues in Italy and abroad including: CENTRALE for Contemporary Art, Brussels, MANA Contemporary, Jersey City (NJ, USA), Fondation Thalie, Brussels, Cloud Seven Brussels, Old Masters Museum, Musées Royaux des Beaux-Arts de Belgique, Brussels, Italian Institute of Culture Brussels, Brussels, Centre de la Gravure et de l’Image imprimée, La Louvière, Ambiasciata d’Italia a Bruxelles, Brussels, Officina asbl contemporary, Brussels, Fréderic de Goldschmidt Collection, Brussels, Museum of Modern and Contemporary Art Raffaele de Grada, San Gimignano (Siena), Complesso Museale SMS Santa Maria della Scala, Siena, Palazzo delle Papesse Centro per l’contemporary art, Siena, Corderie dell’Arsenale, Venice (for the Venice Architecture Biennial), Casa Masaccio Center for Contemporary Art, San Giovanni Valdarno (Arezzo); CRAC, Cremona, Assab One,Milan, ”Border Crossing" for the Manifesta12 Biennial, Palermo; Fondazione Palazzo Magnani, Palazzo da Mosto, Reggio Emilia; BienNolo, Biennale d’arte contemporanea indipendente, Milan; Complesso Ospedaletto Contemporaneo, Venice; Palazzo Monti, Brescia; Villa Pacchiani Exhibition Center, Santa Croce sull’Arno; MO.ca Center for New Cultures, Brescia, Spazio Berlendis, Venice. With Elena El Asmar, Marco Andrea Magni and Luca Pancrazzi he is among the founders of Grand Hotel, a place in motion that hosts, collects, welcomes and collects passing forms from the minds and studios of artists who have been making journeys in institutional and independent spaces since 2014. In 2016 he conceived Caveau, a safe embedded in the medieval walls of the city of Siena that houses ideas. Together with Alessandro Scarabello and Laura Viale, in 2018 he founded MODO, a cultural association for the promotion of contemporary art, based in Brussels.

Bla Bla Bla: Serena Fineschi's talk for the Aurelia->South project.

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