In Genoa, denim canvases become contemporary works by international artists

As part of Autumn BLU at Villa Croce, the exhibition ArteJeans: history of a myth in the plots of contemporary art is on view until January 17, 2021.

The Villa Croce Museum of Contemporary Art in Genoa hosts through Jan. 17, 2021, the exhibition ArteJeans: history of a myth in the wefts of contemporary art, in collaboration with theArteJeans Association, as part of the multifaceted exhibition Autumn BLUE at Villa Croce. From the Blue of Genoa by ArteJeans to the Infinity of Yves Klein.

Twenty-four works by internationally renowned artists donated to the Civic Collections of Genoa will be presented as premieres. The works of the artists involved (Alberto Biasi, Henrick Blomqvist, Enzo Cacciola, Pierluigi Calignano, Roberto Coda Zabetta, Maurizio Donzelli, Ettore Favini, Goldschmied & Chiari, Riccardo Guarneri, Emilio Isgrò, Ugo La Pietra, Marco Lodola and Giovanne Fra, Carolina Mazzolari, Ugo Nespolo, Giovanni Ozzola, Gioni David Parra, Francesca Pasquali, Pino Pinelli, Fabrizio Plessi, Gianni Politi, Laura Renna, Marta Spagnoli, Serena Vestrucci, Gianfranco Zappettini) have been carefully selected by the critical committee composed of Ilaria Bignotti, Luciano Caprile and Laura Garbarino.

Thus, for the first time, these works will be exhibited to the public in five spaces of the Genoese museum venue-a great gift for Genoa to look to the future through contemporary art.

The artists freely interpreted a 200 x 180 cm denim canvas, offered by event partner Candiani, transforming it into works of art.

“A symbolic journey through the time and history of jeans, in the forms and cultural geographies of Italian art,” wrote Ilaria Bignotti in the exhibition catalog. “The works of these artists are small great bridges to and from Genoa to Italy and the world [...] works of art conceived solely out of the desire to contribute to the birth, in Genoa, of a new reality in contemporary visual arts, open to all and capable of redeeming, once again, the community and the collectivity from silence and absence, from loneliness and isolation.... also physically telling the city’s effort to restart, to be reborn, to rebuild.”

ArteJeans is the brainchild of Ursula Casamonti and Francesca Centurione Scotto, as an association to support, through the creation of an unusual and rare collection of works in jeans, the long-awaited GenovaJeans event, conceived by Manuela Arata, which will celebrate in spring 2021 the cloth of Genoa(jeans in English) as the material with which the city has clothed itself since the Middle Ages, identifying Genoa itself. Blue jeans, in fact, owes its name to Genoa, which since the 15th century produced a sturdy indigo-dyed moleskin that was particularly popular in England for its excellent value for money. And it is still the most popular garment in the world today.

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Hours: Thursday and Friday from 3 to 7 p.m., Saturday and Sunday from 11 a.m. to 7 p.m.

Image: Alberto Biasi, Quel Blu Genova che veste il mondo (2020; intaglio and relief on canvas Candiani Denim jeans, 120 x 120 x 7 cm)

In Genoa, denim canvases become contemporary works by international artists
In Genoa, denim canvases become contemporary works by international artists

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