Naples' Madre brings the museum ... door-to-door, with a digital art project "at home"

Naples' Madre arrives in the homes of its audience with 'Madre door-to-door,' a schedule of social columns with many interesting insights.

Madre, the contemporary art museum of the Fondazione Donnaregina in Naples, is also intensifying its presence on social media with the Madre door-to-door project: a program of new content, works and special contributions, starting today Sunday, March 15, for the #iorestoacasa campaign. It is a rich digital program made up of appointments with fixed days and times, which will bring ... art to the home. So, the Campania Region’s contemporary art museum is not stopping and, indeed, intends to continue to remain open for its visitors, albeit only in virtual form.

Opening the schedule on Sunday, March 15, at 11:30 a.m., is a digital opening, in which the video-opera The Floating Grace, an original creation signed by Ukrainian choreographer Vadim Stein and produced by the Donnaregina Foundation for Contemporary Arts at Madre, will be presented exclusively for the first time, on the occasion of the exhibition Robert Mapplethorpe. Choreography for an exhibition. After that, Madre door-to-door will continue with three main strands: In site... the exhibition, every Wednesday (the exhibition I sei anni di Marcello Rumma, 1965-1970, currently running at Madre, will be narrated through video clips and images that will return a virtual exhibition route on the Google Arts & Culture platform), On air... the collection, every Saturday and Sunday (exceptionally visible online, for a specific period of time, some works will form a spin-off of the collection dedicated only to the web audience), and Unreleased... the unreleased (never-before-presented materials, absolutely new content that become, with their temporary publication, real events. Original productions of the museum, with which its protagonists and its history are told).

Alongside Madre door-to-door, the museum will continue to offer thematic cues and insights, contests and Spotify playlists, as well as the publication of a call-to-action for artists and creatives, who are called to reflect on some key words and themes to imagine a new role for art and different forms of enjoyment of the works.

“These are the moments when it is even more important not to give up on beauty and not to lose the sense of community,” says Laura Valente, president of the Donnaregina Foundation for Contemporary Arts, “employing technologies and the web to reach everyone. As Minister Dario Franceschini also advised us, we have been working on a review designed exclusively for social. We would like to continue to be close to our visitors, just as the entire museum staff continues to be connected, although we are all physically distant. In fact, as per our directive, we have activated smart working modes, which provide us with an additional opportunity to rethink work patterns and rhythms as well.”

Pictured: photo from The Floating Grace by Vadim Stein. Ph. Credit Amedeo Benestante

Naples' Madre brings the museum ... door-to-door, with a digital art project
Naples' Madre brings the museum ... door-to-door, with a digital art project "at home"

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