Turin, the first permanent cinema hall dedicated to virtual reality is born at the Cinema Museum


Turin's National Museum of Cinema reopens with a new feature: the first permanent movie theater dedicated entirely to VR.

Starting May 19, 2021, the National Cinema Museum in Turin will open Italy’s first permanent movie theater entirely dedicated to VR. CineVR, as the new hall will be called, will be located in theTemple Hall, where the 3D and Love and Death chapels were located, and will offer eight continuous hours of daily programming featuring films conceived and designed with this technique.

Visitors to the museum will be able to participate in immersive, linear and interactive audiovisual experiences for free, included in the price of the museum’s admission ticket, thanks to six state-of-the-art visors. They will be able to choose which film to see from those in the viewers’ library and will be able to book their viewing directly at the virtual reality desk.

The screenings will be on a continuous cycle, and a technologically advanced sanitization system will allow the viewers to be sanitized in one minute, ensuring current safety standards. Due to the immersive technology of the VR devices, the use of the viewers is restricted to those over the age of 12 and is not recommended for pregnant women, people with epilepsy, people with heart and vision disorders, and wearers of pace-makers, cochlear implants and hearing aids.

Produced in collaboration with Rai Cinema, the theater will offer audiences the chance to see the film Revenge Room launched at the last Venice Film Festival in the first month. Produced by One More Pictures with Rai Cinema, the eight-minute short film deals with a topical issue: porn revenge. A film by Gennaro Coppola starring Eleonora Gaggero, Luca Chikovani, Manuela Morabito and Violante Placido with the extraordinary participation of Alessio Boni.

Turin, the first permanent cinema hall dedicated to virtual reality is born at the Cinema Museum
Turin, the first permanent cinema hall dedicated to virtual reality is born at the Cinema Museum


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