Anci and Ales together to promote Art Bonus and enhance Italian cultural heritage

A memorandum of understanding that strengthens collaboration between public bodies and companies in the cultural sector, with a specific goal: to enhance the national artistic heritage and boost the use of theArt Bonus. This is what was signed today in Rome betweenAnci (National Association of Italian Municipalities) and Ales S.p.A., an in-house company of the Ministry of Culture. Signing the agreement were Gaetano Manfredi, president of Anci and mayor of Naples, and Fabio Tagliaferri, president and CEO of Ales.

The agreement stems from the shared desire to strengthen already existing tools, such as the Art Bonus, and spread awareness of them among local authorities and citizens, while enhancing the good practices already initiated by several Italian municipalities.

“Patronage is an act of generosity and social responsibility that goes beyond mere tax compliance,” says Anci President Gaetano Manfredi. It is a demonstration of love for culture, awareness of its intrinsic value and positive impact on society. Supporting our cultural heritage, art, history and cultural places means investing in our future, preserving our identity and making our country even more attractive and rich in opportunities. The Art Bonus over the years has facilitated this commitment, which also benefits municipalities. The Memorandum of Understanding with Ales,“ the president continued, ”will allow further strengthening of the joint work carried out in recent years and a greater dissemination of cultural patronage, thanks to specific communication and training initiatives, both locally and nationally, thus helping to revitalize the cultural and social fabric of our communities, even in territories such as the South where the Art Bonus has so far been little used.

“The balance of the first ten years of implementation of the Art Bonus has undoubtedly been positive,” says the president and CEO of Ales S.p.A. Fabio Tagliaferri, “and this tax relief has not only proved to be a concrete and advantageous tool for supporting, protecting and enhancing cultural heritage, but it also represents a key instrument for the implementation of a new cultural strategy towards the territories that favors and enhances the role also economic of private individuals and legal entities alongside the institutions, without prejudice to the priority public economic commitment, of course. Ales, which coordinates, on behalf of the MiC, the activity of management and promotion of the Art Bonus, interprets the protocol with Anci as a tool to strengthen its work on the territory in support of municipalities.”

“To date, there are more than 1,200 municipalities registered on the art bonus portal with more than 1,100 active fundraisers and more than 1,500 closed with goals achieved,” concludes Carolina Botti Ales- Director and Art Bonus Referent for the MiC.

Three years to build a virtuous network

The duration of the agreement will be three years, with a commitment by the signatories to jointly develop actions throughout the country. The objective is twofold: on the one hand, to promote and facilitate the use of the Art Bonus through operational tools, guidelines and opportunities for training and information; on the other, to encourage the inflow of economic resources from private entities to support projects of cultural protection, enhancement and promotion. In fact, the protocol provides for the organization of events and initiatives at the local level that aim to clearly and effectively illustrate the potential of the Art Bonus tax tool. This is not only a popularizing activity but also an operational one, aimed at both administrators and potential patrons of cultural heritage. The Art Bonus represents one of the most important tax levers in favor of culture introduced in recent years. It allows citizens and businesses to make liberal disbursements in support of public cultural heritage, benefiting from a tax credit equal to 65 percent of the sums donated. In concrete terms, the patron, whether an individual or a legal entity, receives an important tax relief while contributing to the preservation and enhancement of cultural assets and places.

Thanks to this mechanism, a great many interventions have been carried out throughout Italy, often thanks to the direct contribution of citizens or local businesses. However, there remain bureaucratic difficulties and a lack of knowledge about how to access the tool, obstacles that the new protocol signed between Anci and Ales intends to overcome through synergistic and structured work. One of the central points of the agreement concerns precisely the municipalities, which represent the first institutional garrison on the territory. In fact, they will be the main protagonists in the spread of the Art Bonus, thanks to a network of training and sharing of the most virtuous experiences. Many local authorities have already demonstrated that they know how to use this tool effectively, raising funds for restoration, cultural initiatives, digitization and enhancement of archives and libraries. The protocol therefore aims to make the dissemination of these practices systemic, creating a network of municipalities that are “ambassadors” of the Art Bonus and able to stimulate new accessions and new projects.

Anci and Ales together to promote Art Bonus and enhance Italian cultural heritage

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