Peach Fuzz is the color of the year chosen by Pantone

It is called Peach Fuzz the color of the year chosen by Pantone. A velvety and delicate peach color, situated between pink and orange, with sensual and gentle hues intended to convey a message of “caring and sharing, community and collaboration,” as Pantone explains. Peach Fuzz, officially “PANTONE 13-1023,” is a warm and welcoming shade meant to highlight our desire to be together with others or to enjoy a quiet moment, evoking an air of calm, offering us a space to be, to feel, to heal, to flourish. A color, in essence, for inner peace and to awaken the senses. Poetic and romantic, it is a clean peach tone with a vintage feel, reflecting the past but remodeled according to contemporary sensibilities.

Why exactly was Peach Fuzz chosen as the Pantone color for 2024? In this complicated time in history, “our need for nurture, empathy and compassion,” Pantone explain, “is growing stronger, as is our imagination of a more peaceful future. We are reminded that a vital part of living a full life is having good health, stamina and strength to enjoy it. In a world that often emphasizes productivity and external results, it is critical to recognize the importance of fostering our inner selves and finding moments of respite, creativity and human connection amid the hustle and bustle of modern life. As we navigate the present and build toward a new world, we are reevaluating what is important. By reframing the way we want to live, we are expressing ourselves with greater intentionality and consideration. By recalibrating our priorities to align with our inner values, we focus on health and well-being, both mental and physical, and appreciate what is special: the warmth and comfort of spending time with friends and family, or simply taking a moment to ourselves.” Hence, the choice for a color that could focus on the importance of community and coming together with others.

Peach Fuzz thus had to be a color whose warm and welcoming embrace conveyed a message of compassion and empathy. A nurturing color whose welcoming sensitivity would unite people and evoke a feeling of tactility, reflecting a feeling of simplicity, lightness, airy presence.

How to use it. In a home interior, Peach Fuzz creates a welcoming atmosphere by promoting feelings of gentle warmth, whether it appears on a painted wall, in home decor or acts as an accent within a motif. As a personal color, it adds an ethereal, reflective finish to hair and creates a natural rosy glow that enhances complexions through a wide variety of hues. It also brightens the skin, adding warmth to eyes, lips and cheeks making all who wear it look healthier. A color that when worn expresses delicacy and romance. In design, it becomes an alluring shade for a variety of products, from food and beverages to cosmetics and accessories inspiring sweet and delicate tastes and scents.

“In our search for a hue that echoes our innate desire for closeness and connection,” says Leatrice Eiseman, executive director of Pantone Color Institute, “we chose a radiant color of modern warmth and elegance. A hue that resonates with empathy, offers a tactile embrace and effortlessly unites the young with the eternal.”

Peach Fuzz is the color of the year chosen by Pantone

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