The Naples subway will become an open and diffuse museum

MAM - Museo Aperto della Metropolitana: this will be the name of the new museum in Naples that will affect one of the most famous places in the Neapolitan city, namely the Metro with its stations designed by famous architects and artists. In 2017 alone, according to a survey conducted byVanvitelli University, the art stations were visited by 176 thousand people and are now a recognized heritage in the world.

The goal of the MAM will be to ensure a free, continuous and innovative cultural fruition service; new installations will be built even in the suburbs and cultural programs promoted by the territory will be organized and hosted. In this way, culture will increasingly become an engine of growth and development through the care and enhancement of the Metro’s heritage of the three “A’s” (archaeology, architecture, art).

Eight major Italian companies will promote the project: Metropolitana di Napoli with CoopCulture, Gesac Naples International Airport, Ansaldo STS, Ferrarelle, Laminazione sottile, Metropolitana Milanese S.p.A., and MSC cruises. For the implementation of the project, an investment of about 800,000 euros has already been estimated to be made between 2019 and 2021 mainly in innovative technologies and new works; the operating partners will be Coopculture for cultural activities and Metropolitana di Napoli S.p.A. for maintenance. The sustainability model includes entrepreneurial management of cultural enhancement activities, the creation of a very lean management structure, and a fundrasing system.

The new museum will bring many benefits: the creation of a major new attraction for cultural tourism, the improvement of the preservation and protection of the artistic heritage, new employment in the cultural sector, the involvement of suburban stations in the art stations project, the involvement of the city’s cultural associations. In addition, the transportation company will also be able to improve the travel experience of its travelers, and sponsors and donors will have great visibility on a cultural project of vast echo in Italy and around the world.

CoopCulture President Giovanna Barni said, “The MAM, from our point of view, is a cultural network parallel to the transportation network, useful to guide tourists and users along itineraries of enjoyment of the city’s cultural heritage, both contemporary and historical, both underground and widespread in the city, in the many itineraries starting from the access gates of Metro stations. A great knowledge infrastructure that complements a great transportation infrastructure within the smart city model. At the basis of our contribution, in addition to the specialized skills related to the enhancement of cultural heritage and inclusive education, there will be an innovative open and multichannel digital infrastructure, a real network for conscious and participatory enjoyment.” He added, “The beautiful stations that are already open and those that will gradually be completed will be places within which to conduct guided tours, offer innovative supports of understanding and knowledge to be read through smartphones and tablets, equip the many works with an apparatus that makes them readable and gives insight into their artistic context, places of education, production spaces and artistic-cultural events. All in a dialogue between contemporary and ancient. An open museum that leads Neapolitans, tourists inside the city, inside the great places of art and culture.”

Ph.Credit

The Naples subway will become an open and diffuse museum

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