Luca Rossi's project to bring Olafur Eliasson into everyone's home

A work that combines the instances of Olafur Eliasson with those of any other contemporary artist to be received directly at home: this is in a nutshell the Blind Work project that the Luca Rossi art collective is proposing inspired by the Olafur Eliasson exhibition at Palazzo Strozzi. It is, Luca Rossi explains, a parallel project to bring Olafur Eliasson to the viewer’s home. In Luca Rossi’s project, the rooms of Palazzo Strozzi remain empty because, according to him, the real “museum” today must be at home, in our private dimension. In other words, the museum today is “training new eyes.”

Blind Work therefore aims to reactivate the spectator’s imagination in a digital world that makes us see everything before we can experience it “live.” So the goal is also to reactivate the surprise effect “which today is anesthetized and suffocated by the constant digital previews we can see on our screens.”

“The museum today,” Luca Rossi further explains, “must be your home. The work helps us train new eyes, often in unconscious ways that we cannot rationalize. This training allows us to make small and large revolutions in our private dimension, which is the only political dimension left where change is still possible.”

How does the project work? The viewer can ask Luca Rossi to personalize a work of art by choosing two artists to meet Olafur Eliasson in the same work and receive the result directly to their home.

One example is the work Blah Blah Blah (Greta Speech) created by Luca Rossi (pictured below), which brings together Olafur Eliasson’s sensitivity and attention to Nature (found in the rainbow on the ball of wool that recalls asite-specific work created by Eliasson above the Aarhus Museum in Denmark) with the pop references of Jeff Koons’ works and the cheekiness of Cattelan’s banana, creating a reminder every morning from our living room walls of how the problem of climate change continues.

For more information about the project you can visit Luca Rossi’s website.

Luca Rossi's project to bring Olafur Eliasson into everyone's home

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.