Uffizi, a social campaign for Eleanor of Toledo in anticipation of the exhibition dedicated to her

by Redazione , published on 12/01/2023
Categories: News / Disclaimer
An exhibition dedicated to Eleanor of Toledo will open at the Pitti Palace on Feb. 7: In the meantime, the Uffizi is launching a social campaign on Instagram to tell some interesting facts about the duchess starting with the famous Bronzino portrait.

On the occasion of the exhibition Eleanor and the Invention of the Florentine Court that the Uffizi Galleries are dedicating to Eleanor of Toledo (Alba de Tormes, 1522 - Pisa, 1562) as part of the celebrations for the 500th anniversary of her birth, and which will be held at the Treasury of the Grand Dukes of the Pitti Palace from February 7 to May 16, 2023, the Uffizi is launching from today on Instagram a video campaign with short anecdotes dedicated precisely to the duchess, which will have as their topic, for example, her elegance and in her clothing, her taste for jewelry, the secrets of her beauty.

And this with five videos on the Instagram channel of the Uffizi Galleries (@uffizigalleries) that will tell, starting today and in the coming weeks, the most curious details of the marvelous portrait (here is a detailed in-depth look) with which Agnolo Bronzino depicted the beautiful and powerful noblewoman, wife of Cosimo I de’ Medici and last duchess consort of Florence. The exhibition dedicated to her will be curated by Bruce Edelstein and Valentina Conticelli, and they themselves, together with specialists in the history of fashion and costume and the director of the Uffizi, Eike Schmidt, himself, will unveil, one episode after another, the curiosities about the figure of Eleonora.

#waitingforEleonora is the hashtag of the social campaign that will accompany the short videos: waiting, of course, for the public to discover and deepen live in the Medici palace the greatness and charm of the personality of the Duchess of Florence.

Uffizi, a social campaign for Eleanor of Toledo in anticipation of the exhibition dedicated to her
Uffizi, a social campaign for Eleanor of Toledo in anticipation of the exhibition dedicated to her


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