In Bologna, downtown stores, boutiques and workshops adopt two museums. Here is the initiative

Today, Tuesday, April 24, 2018, the Adopt Culture - The Museum is in Fashion campaign kicks off in Bologna. It is a Genus Bononiae-branded initiative conducted in collaboration with Confcommercio Ascom Bologna: the goal is to raise awareness among Bolognese citizens and tourists to visit the Museum of the History of Bologna in Palazzo Pepoli and the Monumental Complex of Santa Maria della Vita, both managed by Genus Bononiae. The project involves merchants in the Quadrilateral and Galleria Cavour: stores, boutiques and workshops in the historic center will be provided with bookmarks reproducing representative elements of Palazzo Pepoli and Santa Maria della Vita. The bookmarks will be given to customers, who will be able to read the description of the initiative on the bookmark and find a special promotion should they decide to visit the museum. The campaign will last until July.

“The objective of the ’Adopt Culture - The Museum Goes in Fashion’ campaign,” explains Fabio Roversi-Monaco, president of Genus Bononiae, “is to bring fellow citizens and tourists closer to and acquaint them with the rich heritage preserved in our museums, so that they can become a point of reference in cultural life and a familiar place in the same way that the stores and stores of the Quadrilateral are. With this in mind, Trade operators represent an important partner in promoting culture, and for this I thank Confcommercio Ascom Bologna for supporting the initiative.”

Enrico Postacchini, president of Confcommercio Ascom Bologna, says that the entity he chairs “has collaborated with great pleasure and interest in the realization of the promotional project Adopt Culture, the museum goes in fashion, wanted by Genus Bononiae and in particular by its president Prof. Fabio Roversi Monaco. Campaigns of this kind, accompanied by the information tools that can be found in stores in the historic center, offer customers new and convenient opportunities to learn about Bologna’s precious artistic heritage.” And Giancarlo Tonelli, who is the director of Confcommercio Ascom Bologna, confirms that “the merchants of the historic center who are members of Confcommercio Ascom Bologna are gladly participating in this fine initiative, thus becoming, until the month of July, testimonials and spokesmen for this campaign to promote culture that will offer the public much-discounted access to two famous architectural complexes of Bologna such as Palazzo Pepoli and Santa Maria della Vita. Once again the collaboration between culture and the economic and commercial fabric proves successful for Bologna.”

In Bologna, downtown stores, boutiques and workshops adopt two museums. Here is the initiative

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.