Starting today, the Uffizi is active on TikTok with playful and ironic videos

After recently opening its Facebook profile, the Uffizi is now also active on TikTok, the youngest of the large social channels, very popular among young people, characterized by very short videos with a playful and ironic slant lasting up to fifteen seconds.

The @uffizigalleries social profile was inaugurated with four clips that showcase the artworks of the Galleries: protagonists are, for example, Michelangelo’s Tondo Doni, Piero della Francesca’s double Portrait of the Dukes of Montefeltro, Titian’s Magdalene, and many others. All following the playful approach typical of TikTok: in the first video, Cavaliere Pietro Secco Suardo, a 16th-century painting by Giovanni Battista Moroni, wanders the corridors of the Uffizi looking for a party.

With the launch on TikTok, the Uffizi Galleries now has its own profile on Twitter, YouTube, Instagram and Facebook.

“Just as a newspaper is not complete without the cartoon and caricature on the front page,” commented Uffizi Director Eike Schmidt, “so too can a museum do humor: it serves to bring the works closer to a different audience than the one the official critics target, but also to look at the works in a different, lighthearted way. Particularly at a difficult time like this, it is important to occasionally indulge in a smile and a bit of self-deprecation. And if it is possible to do this through great art, even better.”

Starting today, the Uffizi is active on TikTok with playful and ironic videos

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