The Uffizi lands on Facebook. And they launch the "Uffizi Decameron" initiative to bring you the museum via social


The Uffizi Galleries lands on Facebook and launches 'Uffizi Decameron' initiative, social campaign to bring the museum into homes.

The Uffizi Galleries have taken advantage of the days of enforced closure throughout Italy to open their Facebook page (reachable at www.facebook.com/uffizigalleries where videos, photos and stories from all the museums belonging to the Uffizi will be shared, and to launch the Uffizi Decameron campaign: the goal is to keep company, in the name of great art, to all those who stay at home to help the campaign to prevent coronavirus infection. The idea, as is easy to guess, is inspired by Giovanni Boccaccio’s Decameron, the 14th-century masterpiece about ten young men who take refuge in a villa in the hills of Florence to escape the plague epidemic, and spend their time telling each other a novella a day.

Every day, the Uffizi will post on their social channels (Instagram, Twitter, and the new Facebook page), always with hashtag #UffiziDecameron, photos, videos, and stories about the masterpieces housed in the Gallery of Statues and Paintings, the Pitti Palace, and the Boboli Gardens. There will be no shortage of content on Raphael, given also the suspension of the major exhibition at the Scuderie del Quirinale, to which the Uffizi has lent about 50 works out of the approximately two hundred that make up the show. In addition, since Feb. 26, the Uffizi’s Instagram channel has launched the hashtag #Decameron and by publishing in a post the painting I Novellieri del XIV secolo di Vincenzo Cabianca (1860) kept at the Galleria di Arte Moderna in Palazzo Pitti recalled Giovanni Boccaccio’s literary masterpiece. The Uffizi adheres to the Ministry of Culture and Tourism’s #iorestoacasa prevention campaign.

“Even though museums have had to close their doors, art does not stop,” said Director Eike Schmidt. “That is why from now on we will also reach out to our audience through Facebook. The treasures of the Uffizi, Palazzo Pitti and the Boboli Gardens will keep you company during these weeks of joint efforts against the spread of the virus. Today we start Uffizi Decameron: as in Boccaccio’s masterpiece, every day we will tell the stories, the works, the characters of our beautiful museums, uniting in the name of culture, art and (why not) entertainment. The Uffizi will be with you, in your homes, to overcome the current difficult time all together. Let us avoid all contagion, except that of beauty.”

The Uffizi lands on Facebook. And they launch the
The Uffizi lands on Facebook. And they launch the "Uffizi Decameron" initiative to bring you the museum via social


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