Vans launches a shoe collection inspired by Van Gogh, in collaboration with the Van Gogh Museum

Unprecedented collaboration, that between the Van Gogh Museum in Amsterdam and Vans, the famous footwear brand: together they have in fact presented a collection of shoes inspired by Vincent van Gogh’s masterpieces, available starting August 3, 2018.

Vans and the Van Gogh Museum worked closely together to select a number of van Gogh’s works that could be “showcased” via footwear: the idea, the museum explained, was to take van Gogh outside the museum in order to reach new target audiences. “Off the wall,” in short, as the initiative’s payoff states: “Van Gogh,” the presentation reads, “is famous for his works that evoke beauty, emotion and color by bringing to life, through art, his personal expressiveness. By combining van Gogh’s iconic works with Vans’ innovative style, the exclusive collection takes van Gogh’s art ’off the wall’ and into the world beyond the museum.” Hence Vans x Van Gogh Museum, the collection consisting of five pieces, one of which was even inspired by one of the letters Vincent wrote to his brother Theo. Sunflowers, almond blossoms, the self-portrait: these are some of the themes from van Gogh’s works that buyers will be able to wear ... on their feet.

And in addition to shoes, Vans has also imagined sweatshirts, caps, backpacks, T-shirts: in short, one can create an outfit wearing van Gogh from head to toe. Everything can already be purchased on the van Gogh Museum website: it ranges from 45 euros for the beanie to 100 euros for the ankle boot (80 instead of the classic model). 90 euros instead for the backpack and sweatshirt.

Vans launches a shoe collection inspired by Van Gogh, in collaboration with the Van Gogh Museum

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