Facebook Art Week 2013 concludes.

Also coming to an end this year is The Art Week on Facebook, our initiative to share and promote art on the social network par excellence, which in 2013 reached its second edition, during which we once again invited Facebook users to include, as their profile picture, a representative work of art. This was from December 1 to 7, but given the success of the initiative, by popular demand we decided to extend it until December 10.

Although it seems that lately Facebook tends to favor pages that make use of its paid ad services, at the expense of those who instead continue to focus on spontaneous shares, the second edition of Art Week almost replicated the numbers of the last edition: 2,999 participants, 17,174 guests (numbers that denote greater involvement than in the first edition) and so many pages that supported the initiative (we can’t even list them: but we thank everyone).

And above all, this year the welcome surprise was the participation of the Minister of Cultural Heritage Massimo Bray, who not only shared the initiative but himself participated by proposing the Caravaggio Concert. But the mechanisms of Facebook also led to the birth of a parallel initiative to ours, which probably involved an even greater number of users, namely the game to keep art alive, which was also covered by many onlinenewspapers (here is an article by Giornalettismo): we did not invent it, but those who invented it used our hashtag #settimanadellartefb thus showing continuity with what we started, and this can only please us (also because the game is still continuing now!).

Our thanks go to everyone who participated: the appointment is for 2014, with the wish to be more and more numerous and to flood Facebook with more and more artworks!!! ;-)

THANK YOU!!!

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