Alberto Peruzzini passes away at 47, had helped promote the image of Tuscany in the world

Alberto Peruzzini, director since 2016 of Toscana Promozione Turistica, the entity that handles Tuscany’s territorial marketing for Italy and abroad, passed away suddenly at the age of just 47. Born in Pesaro in 1971 and a 1996 graduate in political science from the University of Bologna, he had joined Toscana Promozione in 2010 as manager in charge of the Tourism Service, and had a long experience in tourism promotion: from 2000 to 2010 he had directed the Prato Tourism Agency, and in 1997 he founded the network Città d’Arte della Pianura Padana, of which he was coordinator until 2000. An expert in tourism and cultural communication, he had also held numerous training courses and seminars on the subject.

A great expert and leading figure in his field, he had contributed to the positioning of Tuscany in international tourism policies, promoting the region’s image in the world. An esteemed and highly regarded executive, we remember his attention to emerging international markets (a few days ago he had taken part, in Milan, in a seminar on Nigerian tourists) and to traditionally little considered tourist sectors, such asadventure travel (in this area, he had helped launch the AdventureWeek Tuscany project), shopping tourism or sports tourism. In addition, he had worked extensively to promote tourism in the region’s lesser-known destinations and was the creator of the Toscana Arcobaleno d’Estate project, a schedule of events to bring the region to life for tourists and residents alike.

Messages of condolence are flowing in these hours. The president of the region, Enrico Rossi, expressed himself as follows, “On behalf of myself and the members of the Regional Council, I extend my condolences to Alberto’s family, his wife and two young sons, remembering his human and professional values. Alberto had contributed decisively two years ago to the transition to the new agency that promotes our region in the world, aware of the need to work alongside the territories to create tourism products that can compete in an increasingly fierce global market.” Tuscany Region tourism councillor Stefano Ciuoffo recalled him in a note: “Alberto was a valuable collaborator, a profound connoisseur of a sector that sees Tuscany at the forefront internationally, and together we shared the great work of these years, of transformation and responsibility, and I got to know his human and professional qualities. A sunny person, who conveyed tranquility and serenity, who faced the albeit complex work dictated by the daily thousand stresses with calm and lucidity, a true professional. Reliable and always available, he listened and tried to understand how to respond to the need of the moment, but also with the vision of perspective. He lavished himself unsparingly with the serenity that few people have, a beautiful person who will be missed by all. A true friend. The despondency is great. To his wife and two small children my sincerest condolences. Hello Alberto and thank you from the bottom of my heart for everything.” Instead, Florence City Councilor for Tourism Cecilia Del Re said, “Everyone who worked together with Alberto until the very end is dismayed by this tragic news. We were together with him at an event on tourism recently, and on every occasion he always showed himself to be available to work alongside administrations and address problems with a constructive spirit.”

Alberto Peruzzini passes away at 47, had helped promote the image of Tuscany in the world

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