Vittorio Sgarbi launches the Goat Club and an NFT-related project

Art historian Vittorio Sgarbi is launching through his channels two novelties: a “Goat Club” and a project related to NFTs. As for the club, it will be an association that will bring together the... goats from all over Italy and will entail, for those who join the project, a number of benefits: each member will have his own goat, which will identify him, and he will have a card, a “Card Capra” that will allow him to go to certain museums with a discount at the entrance (plus a list of “rare and unobtainable” museums where he will be entitled to a special welcome) and then concessions and preferential access to Vittorio Sgarbi’s shows.

“There is no doubt that I have made a miracle,” Sgarbi said in a video released on his social pages, “I am the only man who has generated the goat. I have a few children, but I also have a lot of goats, and when I say goat to someone no one is offended, because it’s like a watchword, something that unites us in a community, a society, an association, a flock, a herd. And so the goat herd around me is made up of a lot of human beings who have a far lower IQ than the goats in my herd, which we opened near Rome. These goats are just waiting for you to adopt one. I am the king of goats.”

In addition, Vittorio Sgarbi is the promoter, together with an Italian technology partner, of an NFT project related to art and thus to collecting. In fact, the art historian and critic has selected some Italian artists with the aim of promoting their works (only unique pieces) in this new digital frontier. The artworks will be available to the public in the form of NFTs, with the aim of creating a marriage between art and technology. Anyone will be able to own a work of art in the form of a unique digital piece, with a new technology that, already widespread around the world, will become, according to Sgarbi, a tool for the protection and enhancement of Italy’s artistic heritage.

NFTs, “Non Fungible Tokens,” are digital certificates made with blockchain technology that attest to the ownership of an asset and guarantee its uniqueness and authenticity. NFTs thus allow collectors and investors to own a unique, non-replicable and certified digital asset: a tool to protect creators in defense of their copyright, and buyers who thus obtain a unique and certified work.

For this project Vittorio Sgarbi relied on the company Apeiron Technologies, administered by Francesco Biacchi and Alessandro Tentoni with partners Eros Alfani and Andrea Costella. The company was established to offer consulting and innovative solutions related to blockchain technology, with partners and projects of excellence. “This Technology,” says Sgarbi, “dematerializes the work of art as we have understood it until today, and makes it truly eternal. Technology is made of revolutions: this one of NFTs for art seems to really be one. And now anyone, not just the very wealthy, can become the owner of a unique masterpiece.”

Vittorio Sgarbi launches the Goat Club and an NFT-related project

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