Growing desire to return to Italy's museums: a study confirms this


A study confirms Italians' desire to return to visit the peninsula's museums. Rome, Turin, Milan and Naples the most searched cities on Google.

A study conducted by AvantGrade.com, a digital marketing agency specializing in algorithms and artificial intelligence, found that Italians have a desire to return to visit the peninsula’s museums, from North to South. Conducted on Google Trend of the last thirty days, the study showed a strong trend of Google searches related to the reopening of museums, peaking on May 2.

The most typed keywords were"museums reopening" and"museums open," with the latter combination registering +180%. The most active cities were Rome, Turin, Milan and Naples, and in particular the Capitoline Museums were the most searched (750%), followed by Egyptian Museum Turin (+350%), Museum of the Twentieth Century (+300%), Archaeological Museum Naples (+170%), Vatican Museums (+120%).

There was strong growth on the search for Rome Colosseum, Brescia Civic Museums of Art and History and also"virtual museum“ (+130%). We also note the liking by city, first of all Rome, with ”Vatican gardens“ (+200%), ”Vatican museums“ (+140%); in particular the search for ”private tour Vatican museums“ registered +1000% and ”clavigero Vatican museums" +3250%.

After Rome, Turin was also highly searched, followed by Milan and Naples.

Growing desire to return to Italy's museums: a study confirms this
Growing desire to return to Italy's museums: a study confirms this


Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake, please contact us.