For the first time, the entire street sign system of a historic village is transformed into an organic urban art intervention. The author is Clet Abraham, an internationally renowned French street art artist applied to signage, who has reinterpreted every road sign in Monteleone di Fermo, in the province of Fermo, in the Marche region, turning it into a small work of art.
The initiative is promoted by PlayMarche, a reality engaged in cultural planning and creative enhancement of the territory. The project pursues a twofold intent: on the one hand, it intends to enhance the village, strengthening its identity and tourist and cultural appeal; on the other hand, it proposes a new conception of urban signage, which is transformed from a simple functional tool into an aesthetic occasion, a stimulus to dialogue and a vehicle for collective participation. Every street sign thus becomes an urban canvas, inserted in a diffuse path that invites residents and tourists to reconsider with curious eyes what we normally tend to ignore.
Clet Abraham, born in 1966 and trained at the Rennes Academy of Fine Arts, began his career as a painter and sculptor. However, it is thanks to his urban interventions on street signs that he has gained international recognition. His creations consist of theapplication of stickers designed specifically to dialogue with the symbols of signage, transforming them into provocative and ironic images that do not, however, hinder their original function or jeopardize safety.
Clet’s works have appeared in many major European cities-from Paris to London, from Berlin to Rome and Florence, where he currently lives and works-becoming symbols of expressive freedom and the possibility of combining art and public space. His direct, ironic and accessible style conveys reflections on the meaning of rules, respect and contemporary society, showing how even a simple street sign can become an opportunity to think, communicate and look at the world from a new angle.
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| For the first time, street artist Clet reinterprets the entire signage of a Marche village |
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