Looking for moments of joy for MiBACT's new social campaign


With MiBACT's new social campaign, visitors will be invited to go in search of moments of joy in state museums.

MiBACT ’s new social campaign is all about joy and happiness!

Visitors to state museums, archaeological parks and cultural sites are invited to photograph and share on social using the hashtag #attimidigioia and #agostoalmuseo the festive images depicted in paintings, sculptures, figured vases, tapestries and frescoes.

More than forty digital posters have been created for the occasion: these include the Portrait of Luce Balla signed by her father and kept at the Uffizi Gallery in Florence, Annibale Carracci’s Laughing Head of a Young Man exhibited at the Galleria Borghese in Rome, the Dancing Satyr painted on the walls of the Villa of the Mysteries in Pompeii, and Giovan Gioseffo Santi’s Putti and Bacchae on display at the Pinacoteca Nazionale in Cagliari. Plus Grechetto’s Bacchae at the Galleria Sabauda in Turin to the Young Satyr at the Ostia Antica Archaeological Park and Sophie Giordano’s Bacchae at the Pinacoteca Nazionale in Sassari.

The campaign is promoted on all MiBACT socials and on the instagram profile @museitaliani.

Source: MiBACT

Image: Annibale Carracci, Head of a Laughing Youth (c. 1585; Rome, Galleria Borghese)

Looking for moments of joy for MiBACT's new social campaign
Looking for moments of joy for MiBACT's new social campaign


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