Cattelan for cultural heritage: together with Huawei to redevelop and enhance brownfield areas

The great artist Maurizio Cattelan (Padua, 1960) is the undisputed protagonist of these days: the ceremony of conferring the title of honorary professor of the Academy of Fine Arts of Carrara, held yesterday, April 23, 2018, in the Aula Magna of the Carrara institute(here is the full text of the speech delivered by Cattelan), was also the occasion to kick off the Urban Renaissance contest, supported by Huawei, a world leader in the telecommunications sector. Yesterday, in Carrara, Maurizio Cattelan showed up with, stamped on his forehead, his sponsor Huawei (the sponsorship fee was entirely donated by the artist to the students of the Academy for the realization of the Eternity project, as we had the opportunity to tell, also with an interview with Cattelan himself) and the concept Rinascimento Urbano.

The announcement of the contest came just as Cattelan was being awarded the title. Urban Renaissance, linked to the launch of the Huawei P20 and Huawei P20 Pro phones, aims to promote the redevelopment of little-known urban spaces in order to kick-start a true renaissance. The public will be able to point out places to be enhanced: among all these, one will be chosen that will be redeveloped at Huawei’s expense and enhanced by the drawings of a young street artist. And Maurizio Cattelan, for his part, choosing to present himself as a poster, has decided to give life to a kind of performance using his own body as a tool and vehicle to spread a message. You can find all the info at www.huaweirinascimentourbano.it.

“Hosting the ’Urban Renaissance’ on the forehead of master Maurizio Cattelan on the occasion of his appointment as Honorary Professor,” stressed Lindoro Ettore Patriarca, director of marketing consumer business group of Huawei Italy, “is for us a reason of pride. New Renaissance means a new rebirth starting first of all from oneself. At Huawei we believe that every art form deserves to be enhanced and stopped in time. And this is what we aim to achieve with this new contest related to the new flagships of the P20 family in order to give more and more space and new life also to places that deserve to be re-qualitized and enhanced,” said Lindoro Ettore Patriarca, Marketing Director Consumer Business Group Huawei Italy."

Cattelan for cultural heritage: together with Huawei to redevelop and enhance brownfield areas

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