The line between everyday object and art object is getting thinner and thinner. A recent example is the new extension of the Art Collection by Secrid, a Dutch company known for its compact and protective wallets. The brand announces the addition of two new models to the line that transforms masterpieces of art history into accessories to carry with you at all times.
Founded on a production approach called Industrial Evolution, which combines a focus on innovation, sustainability and ethical production, Secrid specializes in pocket wallets designed to meet the needs of contemporary life. The centerpiece of its creations is the Cardprotector, a patented aluminum system that protects credit cards from bending, breaking and unauthorized scanning. From this structure, Secrid developed the Miniwallet, a compact wallet with space for 6 + 4 cards, bills and receipts, which has become the brand’s flagship model over the years. It is a true material transposition of the artistic heritage, reproduced with such precision as to highlight even the finest cracks in the original pictorial surface. The leather used is Italian calfskin, chosen for its softness and durability, while the digital printing employed allows for a faithful rendering of colors and details.
The collection is now enriched with two new variants, both priced at 89 euros. The first is inspired by a 17th-century Dutch painting, View of Haarlem with Bleaching Fields by Jacob van Ruisdael. The work, housed at the Mauritshuis Picture Gallery in The Hague, is an emblematic example of 17th-century Nordic landscape painting. It depicts an aerial view of the city of Haarlem, with a large portion of the sky enlivened by moving clouds and the typical fields used for linen bleaching, a central commercial activity for the city at the time. Secrid’s interpretation captures the atmospheric depth of the painting, with a print that renders the tonal variations of the sky and the meticulous articulation of the landscape.
The second Miniwallet introduced is dedicated to a global icon of Japanese art: The Great Wave of Kanagawa, signed by Katsushika Hokusai and preserved in the selected version at the Rijksmuseum in Amsterdam. The famous woodcut, part of the Thirty-six Views of Mount Fuji series, depicts a menacing wave that seems about to sweep over three boats, with the silhouette of Mount Fuji motionless in the background. The dramatic force of the scene, combined with the formal balance of the composition, has made this image one of the most recognizable symbols of Oriental art. The reproduction applied by Secrid on the portfolio preserves its intensity and visual dynamics, with vivid colors and sharp contours, offering a contrast between the movement of the water and the apparent calm of the volcano.
The initiative is part of a trend of collaboration between contemporary design and museum institutions aimed at exploring new ways of enjoying and disseminating art through common objects. Secrid thus continues its search for a balance between form and utility, without abandoning a reflection on the value of material culture. The presence of masterpieces of painting in pocket format is not only an aesthetic choice, but also an attempt to build a bridge between past and present, between museums and everyday life. A way to make art less distant and more integrated into everyday gestures.
For more details about the products and to see a map of dealers, you can visit the brand’s official website: https://secrid.com/it-it.
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| Art fits in your pocket: Secrid adds two masterpieces to its wallet collection |
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