May 1 holiday: about 7 million Italians will be traveling, according to Federturismo

The May 1 holiday season is shaping up to be all about travel. According to Federturismo, about 7 million Italians are ready to leave. This is a positive sign for tourism, already buoyed by a 6.8 percent increase in attendance recorded in the past three months.

Driving the most demand are art cities and nearby destinations, increasingly chosen by those seeking short but quality experiences. Among the most popular destinations, Rome, Venice, Naples and Florence remain in the lead, followed by seaside resorts and historic villages. Regionally, Campania, Puglia and Tuscany stand out, appreciated not only for their artistic heritage, but also for their food and wine excellence. There is also no shortage of mountain enthusiasts, who will take advantage of the latest snowfall to indulge in skiing.

As for hospitality, the data are encouraging: in Rome, one of the most popular destinations, hotel occupancy reaches almost 80 percent, especially foreign tourists. Among them, European tourists prevail, especially Germans, British and French, but also travelers from the United States.

Finally, the number of Italians choosing to cross national borders is also growing. Easily accessible European destinations, such as Spain, France and Portugal, remain ideal for short urban stays. However, there is also growing interest in Northern Europe, with destinations such as Norway and Iceland prized for their natural landscapes, and mid-range destinations such as Morocco.

“Italian tourism demonstrates, once again, a lively demand oriented toward quality experiences,” says Federturismo Confindustria President Marina Lalli. “A picture that, on the whole, returns the image of a dynamic and transforming sector, capable of withstanding economic and geopolitical uncertainties and adapting quickly to new needs, focusing on flexibility, sustainability and personalization of the offer.”

May 1 holiday: about 7 million Italians will be traveling, according to Federturismo

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