Neo Cute, the neo-pop project with references to Japanism at Macro Asylum


The Macro Asilo in Rome offers until July 7, 2019 the neo-pop project with references to Japanism Neo Cute.

The innovative neo-pop project Neo Cute, conceived by Giancarlo Carpi, opens at the Macro Asilo in Rome. Until July 7, 2019, insideAmbiente Uno, visitors will be accompanied by the creatures of six artists(Lucio Fabale, Gabriels, omino71, Natascia Raffio, Katja Tukiainen, Elio Varuna) through an exhibition path divided into three distinct but connected phases. Spunky, FetUp, little man, Gogolì, Mademoiselle Good Heaven, and Tuty have crowded the works of their creators for more than ten to fifteen years and now in the form of mini sculptures they are looking for new creators and new settings.

NeoCute intends to be a neo-pop style narrative that references Japanese amateur otaku production: the six characters are solicited in their commercial qualities, namely the basic morphological pattern derived from the industry and the balance between narrative and visual aspects. In the first phase of the project, the characters will interlock with each other, creating novel versions of themselves through decomposition and recomposition. In the second phase they will encounter new worlds belonging to the world fantasy; finally in the third phase they will be in a diorama, new commercial and industrial setting, to give life to an autonomous narrative.



OnTuesday, July 2 and Wednesday, July 3, the six characters will be presented decomposable into two or three parts, for a total of sixty resin character-sculptures, 40 cm tall. The parts of each of them can be recombined as desired by the artists and visitors.

OnThursday, July 4 and Friday, July 5, the characters will be replaced with other characters: sixty perfect copies, enriched with a typical Lego element, and prepared to accommodate accessories that refer to three major film sagas.

OnSaturday, July 6 and Sunday, July 7, the six dioramas will arrive to make a kind of “action figure.” The six characters will be ready to tell, independently, their first story. Visitors will be invited to actively take part in this transformation during all three moments, so as to study the change and grasp its deeper meaning.

Underlying Neo Cute is the Kindchenschema, or Konrad Lorenz’s so-called “infantile signals”: a set of outward morphological features, in animals and humans, characteristic of childhood.

For info: www.museomacro.it

Image: Neo Cute (Phase 1)

Neo Cute, the neo-pop project with references to Japanism at Macro Asylum
Neo Cute, the neo-pop project with references to Japanism at Macro Asylum


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