Salone del Mobile.Milano has entered into a three-year partnership with Art Basel Miami Beach and Art Basel Hong Kong, marking an important step in the internationalization of Italian design. The agreement includes the design and creation of the Collectors Lounges of the two fairs, spaces reserved for collectors, curators, gallery owners and major global players in the contemporary art system. For the first time, Italian design culture is inserted in key strategic contexts to build connections between design, art and cultural investments. The first Collectors Lounge, which opened on December 3 during the VIP preview of Art Basel Miami Beach 2025, was designed by Lissoni & Partners and realized thanks to the collaboration of companies representative of Made in Italy, including Arper, Artemide, Calligaris, Davide Groppi, Edra, Emu, Ethimo, Exteta, Foscarini, Gallotti&Radice,Gervasoni, Glas Italia, Living Divani, Molteni&C, Natuzzi Italia, Paola Lenti, Poltrona Frau, Porada, Porro and Visionnaire. The space offers an experience that integrates aesthetic quality, comfort and cultural identity, transforming itself into a privileged place of relationship for a highly qualified and influential international audience.
As part of Art Basel Miami Beach, at Faena Beach, Maria Porro and Es Devlin participated in the conversation Portrait of the Artist as a Library, a moment of insight into the creative journey of the British designer and the Library of Us project, a natural evolution of the previous Library of Light presented at the Salone del Mobile.Milano. The United States represents a reference market for Made in Italy, confirmed by data from the FederlegnoArredo Study Center, according to which exports of the wood-furniture supply chain to the U.S. reached more than 2.1 billion euros in 2024. American demand favors projects with high added value, such as high-end private residences, museums and quality public interventions, areas in which Italian manufacturing is recognized for excellence.
“This stop at Art Basel Miami Beach 2025 represents a natural and strategic evolution of the international path that the Salone is tracing to expand the opportunities of relationship between Italian design and new, global and high cultural involvement audiences,” says Maria Porro, President of Salone del Mobile.Milano. “Our role, today more than ever, is to anticipate the changes that are crossing the international market and create the conditions for Italian companies to dialogue with new worlds, where art, design and cultural investments are intertwined. The partnership with Art Basel Miami Beach and Art Basel Hong Kong marks a decisive step in this direction: bringing Italian design into the heart of the Collectors Lounges means not only amplifying the international visibility of our companies, but enhancing the culture of design as a competitive asset. A perspective that finds further resonance in the dialogue with a figure like Es Devlin, whom we meet again in Miami. Last April, his research - at the intersection of art, light and collective imagination - ignited the 63rd edition of the Salone del Mobile in Milan with the imaginative Library of Light, a compass of the mind that paid homage to the city, in collaboration with Pinacoteca di Brera.”
The U.S. market in 2025 shows changing demand, with broader and more diverse international competition. According to the International Monetary Fund, the U.S. will register a GDP growth of 10.4 percent between 2025 and 2030, confirming it as one of the main destinations for Made in Italy. In such a scenario, the visibility of the Italian project is strategic for companies that want to consolidate relationships and set standards in the sector. The presence of Salone del Mobile.Milano in Miami, the second largest U.S. district for furniture imports from Italy with 21% of local shares, creates a meeting point between the Italian design system and one of the most informed and influential audiences in the world, enhancing the value of Made in Italy and generating new opportunities for dialogue in a changing market.
The partnership with Art Basel Miami Beach and Art Basel Hong Kong constitutes a crucial step in an international path undertaken by Salone del Mobile.Milano with the support of Agenzia ICE, aimed at inserting Italian design culture in strategic economic contexts. After the participation in Expo 2025 in Osaka with the SaloneSatellite Collection, and the appointments in London and Shanghai with the project Salone Raritas: design icons, unique objects, and outsider pieces, the collaboration with the Art Basel fairs consolidates the continuous presence of Italian design in global circuits. The multi-year participation in the Collectors Lounges anticipates themes and contents of the next edition of the Salone del Mobile.Milano, scheduled from April 21 to 26, 2026, with EuroCucina / FTK and the Salone Internazionale del Bagno, confirming the intention to dialogue with different international ecosystems and promote design as a strategic lever for the Italian creative industry.
“The collaboration between Agenzia ICE and the Salone del Mobile di Milano,” says Marco Verna, director of Agenzia ICE Miami, “represents a fundamental pillar in the strategy of international promotion of Italian design and furniture, which this year is enriched with the creation of an installation on Italian design and an event to present the next edition of the Salone, on the occasion of Art Basel Miami Beach 2025. Art, design and furniture are three different languages of the same vision: giving shape to beauty. And when we talk about beauty, we talk about Made in Italy.”
Collectors Lounge Lissoni & Partners, Art Basel Miami Beach 2025 - Salone del Mobile.Milano. Photo: ©️Socialrise Salone del Mobile.Milano
The companies involved represent different realities of Made in Italy, each with its own distinctive path. Arper, a global furniture brand, focuses on sustainability and innovation in line with contemporary lifestyles. Artemide, a leader in lighting, combines research and craftsmanship, with products considered international icons. Calligaris, active since 1923, offers modular and versatile solutions for living spaces. Davide Groppi makes internationally recognizable lamps thanks to its creative independence, while Edra produces sofas, armchairs and furniture complements that combine innovation and exclusive materials. Emu, with more than 70 years of history, redefines outdoor living by combining tradition and recognizable design. Ethimo, founded in 2009, offers high-end outdoor furniture with a focus on the environment. Exteta, since 2006, interprets the art of outdoor living with custom-made creations that combine aesthetics and comfort. Foscarini, for over 40 years, has been developing decorative lamps that combine craftsmanship and innovation. Gallotti&Radice works with glass, creating unique collections with strong aesthetic identity.
Gervasoni produces indoor and outdoor furniture with a contemporary approach, while Glas Italia combines advanced technologies and collaboration with international designers in glass processing. Living Divani offers distinctive modular upholstery systems, Molteni&C invests in research and technological innovation, and Natuzzi Italia has a global presence with an established furniture sales network. Paola Lenti experiments with fabrics and materials for innovative interior and exterior solutions. Poltrona Frau focuses on high-quality leather work and an articulated offering for home and office. Porada, active since 1948, focuses on solid woodworking and the creation of quality home environments. Porro combines traditional craftsmanship and technological innovation under the artistic direction of Piero Lissoni. Visionnaire creates custom solutions with unique pieces, combining craftsmanship and global design.
The products on display in the Collectors Lounges cover a wide range of designs: Arper presents Catifa 46, versatile and colorful; Artemide offers the Ixa lamp; Calligaris the Glen chair; Davide Groppi Sampei, a flexible “ready-made”; Edra Standard, its Intelligent Pillow; Emu Ivy as outdoor furniture-sculpture; Ethimo Patio an outdoor bed in natural teak; Exteta Stringa Sofa 1963; Foscarini Twiggy; Gallotti&Radice Re-verre in recycled glass; Gervasoni Ghost 14; Glas Italia Hub in crystal; Living Divani Extra Soft; Molteni&C D.154.2 by Gio Ponti; Natuzzi Italia Timeless; Paola Lenti Orbitry; Poltrona Frau Times Lounge; Porada Vera; Porro Romby; Visionnaire Boyd, each representative of high-end Italian materials, design and craftsmanship. The partnership with Art Basel Miami Beach and Art Basel Hong Kong thus constitutes a strategic point for Italian design, allowing it to intercept international audiences, consolidate the presence of Made in Italy in foreign markets, and foster the exchange between design culture and artistic investment. The multi-year participation in the Collectors Lounges ensures continuity and visibility for Italian design, positioning it among the global excellence in furniture and integrating new market opportunities with the cultural narrative of design.
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| Salone del Mobile lands at Art Basel Miami and Hong Kong with Italian design |
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