Uffizi cashes in 70 thousand euros from the sale of a digital Tondo Doni

The Uffizi is grossing as much as 70 thousand euros from the sale of a digital reproduction of Michelangelo’s Tondo Doni. These are the proceeds from the sale operation of the first unique digital silkscreen, authenticated as an NFT (Non Fungible Token: these are unique, collectible digital works) via Blockchain platform and protected by patent, of the masterpiece preserved at the Florentine museum. The digital Tondo Doni is treats a DAW® (Digital Artwork), a world-first Italian patent that contributes to the digital dissemination of artistic heritage. The frame is a faithful physical copy, while the work is a high-definition transposition, made and patented by the Cinello company.

Produced in a limited, certified, 1:1 scale, the new digital original is identical to the masterpiece from which it is derived and protected with a digital encryption system, making it absolutely incopiable and unique. An NFT token is also created for each DAW® on the Blockchain that certifies ownership of the ultra-high-resolution reproduction, making it an attractive work for the crypto art market. The DAW® of the world-famous Michelangelo Tondo housed in the Uffizi in Florence is the first ever example to be sold by the company.

Theagreement between the company and the Galleries calls for the payment to the museum of 50 percent of the net proceeds from the sale price for each DAW® created based on a painting chosen from the selection of works at the center of the agreement itself. These include Raphael’s Madonna of the Grand Duke, La Velata and Madonna of the Goldfinch, Botticelli’s The Birth of Venus, Primavera and Calumny, Verrocchio and Leonardo’s The Annunciation and The Baptism of Christ, The Bronzino’s Eleonora da Toledo, Caravaggio’s Bacchus, Rubens’ The Four Philosophers, Tintoretto’s The Leda and the Swan, Titian’s Venus of Urbino, and Canaletto’s View of the Doge’s Palace in Venice. Once made, the DAW® comes with a certificate of authenticity signed by the director of the museum holding the original.

Uffizi cashes in 70 thousand euros from the sale of a digital Tondo Doni

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