Opera Laboratories will manage the museums of Genus Bononiae

Opera Laboratori will manage four of the five spaces that were once Genus Bononiae, the successful Fondazione Carisbo project that brought together several museums in Bologna and brought thousands of people to visit its permanent collections and numerous exhibitions, often of international appeal. The news had been in the air for some time, but it was made official today: Fondazione Carisbo and Opera Laboratori have signed a four-year partnership of collaboration in the field of art and culture for the management and enhancement of four venues of the Genus Bononiae museum itinerary: Fava Palace - Palazzo delle Esposizioni; St. Columba - Tagliavini Collection; Santa Maria della Vita monumental complex; and San Giorgio in Poggiale - Art and History Library. The fifth museum, Palazzo Pepoli, on the other hand, will be managed by the Municipality of Bologna, which obtained its loan last March.

At the end of the procedure initiated by the Foundation for the selection of specialized operators, among the proposals submitted to the tender process, Opera Laboratori’s was the winner. The collaboration with Opera Laboratori consists of quality initiatives programmed at the four Genus Bononiae museum venues dedicated to the enhancement, knowledge and dissemination to a wide audience of the artistic and cultural heritage, with a focus on the Foundation’s Collections, promoting new opportunities to increase the attractiveness of the metropolitan territory of Bologna. The agreement, moreover, provides for an integrated and synergic management of the complementary services of the museum complexes, with investments aimed at enhancing the specific vocation of each location, places of cultural programming and at the same time centers of study, research, cataloguing and conservation of centuries of art, history, literature and culture of Bologna.

The Fondazione Carisbo, together with Opera Laboratori, is thus about to design a new model of management and enhancement of cultural and territorial heritage, a repository of collective memory and inheritance to be attended and passed on, protected and renewed both in content and production. The sustainability of objectives and the measurability of their impact will be pursued, underlying a museum offer that, in terms of content and narrative, knows how to make the visitor an increasingly aware protagonist. The enhancement of the Genus Bononiae project stems, Opera Laboratories points out, from the desire to offer, through the museum itinerary, a privileged key to reading the territory, a tool capable of connecting tradition and contemporaneity, in which all public and private stakeholders are intertwined.

Patrizia Pasini, President of the Fondazione Carisbo, and Renzo Servadei, Sole Director of the instrumental company Genus Bononiae, comment, “We are promoting a new vision of the museum as an authentic center of production and no longer only understood as a place to visit, with the aim of enhancing a project promoted by the Fondazione many years ago and that today needs to renew itself as a strategic resource of the territory, in a context of access to and enjoyment of cultural heritage that has radically changed and is evolving very rapidly. The multi-year duration of the agreement with Opera Laboratori testifies to the willingness to build a professional partnership that goes beyond the classic client/manager scheme, in order to realize an organizational and managerial direction capable of pursuing social, economic and environmental sustainability to promote the most fertile spin-offs of the daily cultural and artistic commitment pursued by the Foundation through Genus Bononiae. As envisaged, the professionalism and skills of museum staff have been protected, recognizing their role in the production of quality cultural content functional to social goals.”

Giuseppe Costa, president of Opera Laboratori, says, “The cultural project of Genus Bononiae represents a challenge for us that we accepted right from the start and that, thanks to the fruitful collaboration with Fondazione Carisbo, will allow us to bring our 30-year experience to a historic city like Bologna. We want to create a path of social enrichment that can produce participatory culture through a forward-looking cultural offer. The richness of Genus Bononiae, Bologna’s quadrilateral of culture, requires us to make an even greater commitment to return these museums and historic buildings to fruition with a key that allows a continuous dialogue between past and present. It is a challenge we carry forward thanks to our industrious workshops, where forging the Good and the Beautiful is doing business. As always, we will operate while respecting collections and monuments that bear witness to culture and beauty, and we will do so through people, the true added value of our company.”

The Fondazione Cassa di Risparmio in Bologna, established in 1991, an association-based foundation of banking origin that pursues socially useful purposes, promoting the economic, social and cultural development of the territory of reference, while respecting its original traditions, in more than 30 years of activity has made more than 750 million euros available to the Metropolitan City of Bologna and the Emilia-Romagna Region, making possible more than 14.000 projects for art, research, education, welfare, environment and innovation in a national and international dimension, orienting programs and initiatives to the sustainable development goals of the United Nations Agenda 2030. For the Culture objective and through the Genus Bononiae project, to the realization of which it established and directed the instrumental company Genus Bononiae - Musei della Città Srl, Fondazione Carisbo is committed to facilitating access to culture in its various expressions, supporting cultural participation as a means of social integration and building a sense of community and belonging.

Opera Laboratori was also founded in 1991, and is Italy’s leading company in cultural production and museum management, present in more than 60 Italian cultural venues including theGallerie degli Uffizi, La Galleria dell’Accademia in Florence, the Archaeological Park of Pompeii, the Royal Palace of Caserta, the Cathedral Complex in Siena, Villa Giulia in Rome, the Pinacoteca di Brera, the Civic Museums of Assisi, the Gallerie dell’Accademia in Venice, the Synagogues and Jewish Museums in Florence and Siena in addition to the Ghetto, the Jewish Museum and the five synagogues in Venice. Through its additional services, Opera Laboratori takes care of bookshop management, reservations, ticketing, reception, planning and organization of exhibitions in Italy’s major museums including MAXXI, the National Museum of 21st Century Arts based in Rome, and Mambo in Bologna (Museo d’Arte Moderna di Bologna), whose bookshop it has managed since last October. Opera now employs more than 1,000 people and has many years of experience in the field of cultural design that has enabled it to create over the years, thousands of installations in the most important museums and sites in Italy and abroad. Opera Laboratori also has within it the publishing house Sillabe, which specializes in the conception, design and production of art books and merchandising for the most important Italian museums.

Opera Laboratories will manage the museums of Genus Bononiae

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