After the success of the exhibitions dedicated to Robert Doisneau and Elliott Erwitt, the province of Cuneo confirms its focus on auteur photography again this fall with two monographs dedicated to Helmut Newton (Berlin, 1920 - Los Angeles, 2004) and Ferdinando Scianna (Bagheria, 1943). In fact, from October 23, 2025 to March 1, 2026, the Filatoio di Caraglio and the Castiglia di Saluzzo will become venues for two exhibition projects promoted by the Artea Foundation.
The Filatoio di Caraglio, a seventeenth-century building known to be one of the major European centers of silk processing, now a cultural center and home to the Piedmontese Silk Factory Museum, will host the exhibition Helmut Newton. Interweaving. The exhibition will bring together more than one hundred photographs, including never-before-seen images taken for such world-class brands as Yves Saint Laurent, Wolford, Ca’ del Bosco, Blumarine, Absolut Vodka and Lavazza. The project, curated by Matthias Harder, director of the Helmut Newton Foundation in Berlin, will open with a selection of the images that helped establish Newton as one of the most influential fashion photographers of the 20th century. Through a bold and provocative gaze, Newton constructed a dreamlike and ambiguous imagery that relies on his complicity with models such as Monica Bellucci, Nadja Auermann, Kate Moss, Carla Bruni and Eva Herzigová. His ability to transform glossy photography into a theatrical and evocative language has redefined the aesthetic codes of the field.
The exhibition aims to highlight the transition between editorial and commercial photography, highlighting the eclecticism of Newton, who throughout his career has tackled large commissions for fashion brands and communication projects for manufacturing brands, including Lavazza. These works show how the author has been able to explore new aspects of a radical but consistent style, managing to evolve while maintaining his identity. At the same time, the Castiglia di Saluzzo, a former marquis residence and now a museum space and venue dedicated to contemporary art, will host Ferdinando Scianna. Fashion, Life. The exhibition, curated by Denis Curti, artistic director of Le Stanze della Fotografia in Venice, will focus on one of the lesser-known aspects of Scianna’s work, known primarily as a documentary photographer and photojournalist. More than ninety photographs taken in the late 1980s and early 1990s will be on display, with work commissioned by major international magazines such as Vogue, Vanity Fair and Stern.
Scianna approaches fashion with a language that rejects glossy aesthetics, preferring a narrative that privileges authenticity and everyday reality. Among the most representative images is the famous campaign for Dolce&Gabbana with the model Marpessa, set in the streets and villages of Sicily. The photographic project returns a vision of fashion understood as a tale of real life, far from the constructed poses and artifices typical of the catwalks. His photography interweaves ethics, memory and intuition, reflecting an approach that combines image, truth and culture, capable of overturning traditional models of representation of glamour.
The two exhibition projects were conceived in close curatorial collaboration precisely to bring Newton and Scianna’s different but complementary visions of fashion into dialogue. Newton’s exhibition aims to explore provocation and iconicity as an imaginative element, while Scianna’s wants to propose a human and lived representation, more linked to the social and cultural dimension. Helmut Newton. Intrecci is a project of the Artea Foundation, realized with the Municipality of Caraglio and curated by Matthias Harder, director of the Helmut Newton Foundation in Berlin. Ferdinando Scianna. Fashion, Life is the result of a collaboration between the City of Saluzzo and Fondazione Artea, curated by Denis Curti.
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| Two exhibitions dedicated to the photography of Helmut Newton and Ferdinando Scianna in the province of Cuneo this fall |
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