Romano Bertola, father of Miguel and Jo Condor, leaves us.

Romano Bertola, creator of some of the most famous commercials aired on “Carosello,” passed away yesterday, Nov. 6, 2017, in Turin. He was 81 years old.

Born in the Piedmontese capital on May 10, 1936, Bertola had begun his career as a writer, winning the Cesare Pavese Award in 1958 with the novel "La stanza delle mimose." A few years later he began working in advertising in Armando Testa ’s agency where he was mainly involved in composing jingles for the commercials that would be aired on “Carosello,” the national television advertising container.

These jingles include "Miguel son mi, " the Mattutini cookie commercial starring the Mexican Miguel, and “What, did I write Jo Condor in it?” which featured, precisely, Jo Condor, the military bird of prey of the title that disturbed life in Happy Valley, destroying things loved by all the inhabitants, until a group of children invoked the help of the friendly Giant who resolved the situation.

With Bertola’s passing, there goes a musical and animation artist in the service of marketing who wrote a page of Italian TV history.

Romano Bertola, father of Miguel and Jo Condor, leaves us.

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