At the Castello di Riv oli (Rivoli - Turin), the Inserzioni project, a new series of commissions dedicated to contemporary artists and conceived specifically for the museum’s spaces, kicks off on September 26, 2025. The proposal, developed on the occasion of the institution’s 40th anniversary, involves theinsertion of site-specific works within the rooms of the Collection, transforming them into ever-changing environments. The first edition involves Guglielmo Castelli (Turin, Italy, 1987), Lydia Ourahmane (Saïda, Algeria, 1992) and Oscar Murillo (Valle del Cauca, Colombia, 1986).
Inserzioni aims to integrate new voices into the museum’s exhibition fabric, offering artists the opportunity to dialogue with the historical architecture, the history of the Collection and the works already present. The format, lasting six months and renewable twice a year, allows artists to be placed at the center of the museum narrative, emphasizing the relevance of individual research and the Castle’s openness to contemporary art practices, cultural inclusion and social participation. The characteristic structure of the museum, defined as unfinished, allows artists to include interventions that interact with the space, generating unique exhibition experiences.
In parallel with Advertisements, Castello di Rivoli is presenting new acquisitions. These include the Collective 2025 prize-winning work, Culture Lost and Learned by Heart: Butterfly (2021) by Adji Dieye (Milan, Italy, 1991), donated to the museum by theCollective Association. The artist investigates the relationship between images, urban spaces and cultural memory, using archival materials and advertising objects to analyze the formation of national epistemologies and visual structures that help construct collective identity.
The museum also exhibits Mare con gabbiano (1967) by Piero Gilardi (Turin, 1942-2023), acquired through the PAC - Piano per l’Arte Contemporanea call for bids promoted by the Ministry of Culture’s General Directorate for Contemporary Creativity. The work belongs to the Carpet-nature series, considered among the first artistic expressions to combine art and ecological issues. The Castle dedicates a room to the artist with additional works, including Macchina per discorrere (1963) and documentary materials, in collaboration with the Fondazione Centro Studi Piero Gilardi.
Finally, the museum acquired the photographic series BC (2017) by Roberto Cuoghi (Modena, 1973), never before exhibited to the public. The series documents sculptural experiments and processes of decay developed in the artist’s Milan studio for Imitatio Christi, a project presented at the Italian Pavilion of the 2017 Venice Biennale.
The works of the three artists involved in Inserzioni occupy specific rooms, dialoguing with the architectural features of the Castello. Guglielmo Castelli presents a new body of sculptural works in the frescoed hall dedicated to Continents. His works combine two- and three-dimensional elements through human figures on paper cutouts placed around small maquettes of tables. The compositions reflect a universe of silent and expectant childhood, characterized by fantastic atmospheres and repeated actions, with monumental paintings of more than three meters and a selection of preparatory studies and sketchbooks revealing the artist’s creative process. The project is supported by PAC 2025.
Lydia Ourahmane, in collaboration with her sister Sarah, a composer and musician, proposes a score for three visually impaired singers spread over three rooms in the museum. The music, embedded in the walls and perceptible to the touch, is conceived in Braille and requires the singers to follow the musical phrases as they walk along the Castle’s walls and railings. The project explores the interaction between space, body and musical language, expanding interpretive possibilities through spatial choreography and interaction with architecture.
Oscar Murillo chose Room 18 for his installation A see of history (2025), consisting of 48 paintings from the seriesDisruptedFrequencies. The work, conceived as a large painted plane, invites the public to observe it from below, evoking a fresco suspended in time. The canvases, created through interaction with students around the world since 2013, record conscious and unconscious signs and represent a global cultural frequency. Murillo applies shades of blue and gestural brushstrokes over iridescent pigments, suggesting a dialogue between ocean and sky, history and time, making the installation open to reconfiguration. The work will be acquired by the museum at the end of the exhibition.
The Inserts project follows in the footsteps of the Castle’s early exhibitions, starting with Ouverture in 1984, conceived by then-director Rudi Fuchs, which emphasized direct intervention by artists. The contemporary formula aims to consolidate the museum’s role as a platform open to artistic experimentation, cultural diversity and new forms of social participation, enriching the Collection and expanding the representation of movements, artists and geographical areas hitherto less present in the exhibition history of the Castello di Rivoli. The project enjoys the support of Radical Commissioning Group, a group of benefactors who support artists’ creative freedom and the expansion of the museum’s institutional voice.
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| At Rivoli Castle debuts "Advertisements," new commissions for three contemporary artists |
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