A new dialogue between art and business takes shape in Venice. The Peggy Guggenheim Collection presents Art Work, an unprecedented project that focuses on the transformative value of art in the contemporary work context. Created in collaboration with Radical HR, a company specializing in training and organizational transformation, the program stems from the shared intent to combine creativity and human development, offering professionals and companies a growth experience capable of combining reflection, learning and innovation.
The project fits into the tradition of the Venetian museum, which has always been committed to fostering dialogue between art and society. Art Work represents the evolution of this commitment, transforming the spaces of the Collection into an experiential laboratory where art becomes a tool for awareness and relationship. As Director Karole P. B. Vail points out, "with Art Work the Peggy Guggenheim Collection renews its role as a bridge between art and society. The museum is not only a custodian of the past, but a laboratory of ideas and experimentation, where the creative process becomes an engine of innovation and change. Thanks to this project, the Collection confirms itself as a meeting space between creativity and business, capable of generating cultural, social and professional value."
The course, divided into three thematic modules-Communication, Teamwork and Diversity, and Equity and Inclusion-proposes an experiential approach in which art is used as a magnifying glass to explore the dynamics and skills of contemporary work. Each module includes an immersive day in the museum spaces, followed by a weekly toolkit of activities and a follow-up online meeting to consolidate the learnings and accompany participants in transferring the new insights into their daily professional lives.
The workshops are led by artists and atelierists Giulia Filippi and Virginia Di Lazzaro, key figures in the Collection’s education department, and Gioele Romano, Learning & Transformation Leader at Radical HR. Through artistic practices, visual metaphors and participatory activities, participants are guided through a process of discovery that stimulates individual creativity, strengthens collaboration and encourages reflection on their own modes of communication and relationships.
The purpose of Art Work is to transform artistic experience into real learning in an increasingly complex and rapidly changing work context. In an era characterized by constant organizational change, technological innovation and challenges of inclusion, the project proposes to look at art as a universal language, capable of creating connections, developing critical thinking and promoting authentic collaboration among people.
As Gioele Romano explains, "Art Work values people as a strategic resource for business growth. It is a path that combines the methodological rigor of training with the evocative power of art, generating deep and lasting learning." The goal is not only to provide skills, but to activate a new awareness with respect to communication processes, roles and the collective dimension of work.
The project was developed through a co-design process, involving corporate stakeholders from different sectors from the initial stages to ensure that the content would concretely meet the needs of contemporary organizations. This participatory approach made it possible to build truly effective training courses that integrate artistic methodologies with the most advanced organizational development and leadership practices.
The collaboration with Radical HR is based precisely on this integration of skills. The company, a reference point for CEOs, HR and managers, works to enable the transformation of organizations through consulting and learning projects that focus on the growth of people and the building of inclusive and conscious corporate cultures. Through the use of innovative methodologies, co-design tools, corporate academies and edtech technologies, Radical HR supports organizational change and the spread of a work culture based on participation, trust and shared responsibility.
Art Work also stands out for its strategic value as a new form of support for the Peggy Guggenheim Collection. In fact, companies participating in the project contribute to the financing of the museum’s educational activities and its cultural programs, combining staff training with a concrete gesture of social responsibility. Companies can join through a contribution that allows access to the entire course or to one of the individual thematic modules, also benefiting from dedicated visibility initiatives and recognition as partners of the project.
The format, unique in Italy, represents a concrete example of how art can become an engine of organizational and human development. In the modules dedicated to communication, participants explore the ability of artistic language to stimulate active listening and mutual perception, while the course on teamwork promotes the understanding of collective dynamics through the co-creation of works and temporary installations. The module on diversity and inclusion, on the other hand, uses visual metaphors and artistic storytelling to encourage the recognition and appreciation of differences as a resource.
In this way, the museum is confirmed not only as a place of preservation and study, but as a dynamic environment of social and cultural experimentation, capable of proposing models of education that combine beauty, knowledge and transformation. Art Work thus becomes an innovation device that responds to the needs of a time in which the boundary between culture and business is increasingly permeable, and in which the value of organizations is also measured in their ability to generate well-being, meaning and cohesion.
More information about the project is available at the following link.
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| Peggy Guggenheim Collection launches Art Work, training course for companies and professionals |
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